workwave - Manager, Web Strategy
Upload My Resume
Drop here or click to browse · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years of experience in a web strategy, UX, or digital marketing leadership role, with a focus on managing multiple, complex web properties. • Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment. • Expert-level proficiency in web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies with working knowledge of AI-assisted analytics and testing platforms. • Demonstrated understanding of AEO principles, including how large language models discover, evaluate, and cite web content, and how to optimize for visibility in AI-generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews. • Demonstrated ability to function effectively at both a strategic level (creating roadmaps, defining goals) and an execution level (making platform changes, managing assets). • Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight. • Strong understanding of technical SEO principles, structured data/schema markup, web accessibility, and performance optimization, with an appreciation for how these factors influence AI content discovery and ranking. • Familiarity with AI-powered content, design, and optimization tools. • Excellent communication and project management skills, with the ability to articulate complex web concepts to non-technical stakeholders.
Responsibilities
• Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support). • Design, implement, and continuously optimize the information architecture and user experience across all sites. You will be the champion for the web customer journey, ensuring intuitive navigation and clear conversion paths that effectively turn visitors into qualified prospects, and that our content is structured and authoritative enough to be surfaced by AI-driven discovery tools. • Own all web analytics platforms (e.g., Google Analytics). You will rigorously track, interpret, and report on performance KPIs, including emerging visibility metrics across AI answer surfaces, using data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI. • Serve as a hands-on contributor, directly executing content updates, minor design changes, and strategic initiatives. You will manage a dedicated Web Developer, prioritizing their workload and ensuring high-quality, on-time delivery of technical projects, as well as a Senior SEO Strategist. • Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow. Champion the adoption of AI-driven workflow tools to improve team velocity and consistency across the portfolio. • Act as the primary web liaison, partnering closely with Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated campaigns across the digital portfolio.
Benefits
• Opportunities to participate in charitable events and give back to the community • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth • Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense! • Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year • 10 Time winner of Best Place to Work in New Jersey by NJBiz! • WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine • Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
No credit card. Takes 10 seconds.