plinth - Growth Lead
Requirements
• You've had an idea, built it, and shipped it yourself, and can point to results you created • You think differently about getting noticed, and you've ideated with a team • You're comfortable owning metrics, sharing them across teams, and figuring out how to move them • You've worked in digital marketing or paid ads, and you know where that runs out of road • You build order out of chaos: systems, content calendars, process • You're genuinely into AI for speed. You've used tools like Claude or Claude Code beyond chatting, and you get what they can do for research, drafting, automation, and small workflows • You've created content yourself at some point (it didn't need to work you just need to understand what that process involves, since you'll be working alongside someone who does this full-time) • You can look at existing content and see three other ways to reuse it • You've worked in or alongside the charity, social impact or local government world • You know your way around US grantmaking, or the charity/foundation sector more broadly • Location: London (we work from the office 4 days a week) • Hours: Full Time
Responsibilities
• Own inbound lead gen end to end, get Plinth in front of the right people and turn that into booked calls, balancing volume and quality • Take our newer products to market • Build a US market, starting with grantmaking foundations • Bring structure to our existing content and channels so nothing depends on memory or luck, then share it with the team • Work with sales to understand our cycle and shape growth activity around it • Work backwards from outcomes: know what SaaS marketing requires and how to cut through to a niche buyer • Use AI to move faster than a two-person growth team normally could (research, drafting, and building your own tools and workflows)
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