snowflake - Demand Generation Manager

• Integrated Marketing Campaign Ownership: Own and lead EMEA Demand Generation Plan for the Snowflake Platform product areas from awareness to pipeline. Build campaigns that attract our target ICP and convert prospect interest into qualified meetings and sales opportunities. • Campaign Management: Execute and optimise multi-channel demand generation campaigns, including webinars and hands-on labs, email marketing, content marketing, social media and paid advertising • Reporting and Performance Analysis: Use performance data and marketing insights to optimize channel mix, conversion rates, and ROI. • Implement structured testing methodologies to increase the demand generation processes and impact. Share insights to guide Growth Marketing best practices and develop new ways to accelerate the team’s results. • What you’ll have: • Minimum 3-5 years developing & executing integrated marketing campaigns. • Experience in planning, promoting, and executing high-impact webinars tailored to enterprise prospects, including collaboration with subject matter experts to ensure relevant content and audience engagement. • Strong project management and hands-on execution skills, with a focus on metrics and details driven accuracy. • Ability to craft compelling and persuasive content for a variety of formats including emails, landing pages, ad copy, and thought leadership content. • Highly collaborative, with a natural ability to align multiple marketing, product and sales functions and global/regional stakeholders in a fast-paced, high-growth environment. • Expertise in data storytelling and executing across channels to create a customer-focused experience. • Experience with martech tools for running campaigns (e.g. Marketo, Salesforce, ON24, AEM) • Experience implementing AI capabilities for demand generation workflows, that accelerate conversion and unlock new growth opportunities.