swordhealth - Head of Go-to-Market, Thrive

• 1. Make Pulse's value impossible to miss. • Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers. • 2. Make sure the commercial team can tell that story. • You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe. • 3. Find, surface and pursue the opportunities. • The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won. • AI Proficiency at Sword Health • AI fluency is a core expectation at Sword Health. Every candidate is assessed against our three-level framework — be ready to share real examples of how AI is already part of how you work. • Explorer (Level 1) — Uses AI daily to boost personal productivity • Builder (Level 2) — Creates workflows and tools that elevate the whole team • Integrator (Level 3) — Embeds AI into products and processes at scale • Every hire must demonstrate at least Level 1. The expected level will vary depending on the seniority of the role. • Core Thrive positioning, messaging house, and narrative architecture • Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength • Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks • Sales and consultant enablement: training, playbooks, objection handling, certification • Market opportunity mapping and systematic canvassing across international segments • The feedback loop into product on competitive gaps and roadmap implications • Message consistency across every geography and channel Thrive sells through • ## We'd love to see • You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won. • You think in first principles. When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template. • You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could. • You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem." • You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.