Guidepoint - Senior Market Research Analyst
Requirements
• 4+ years experience managing end-to-end quantitative survey research projects in a client-service context, including project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery • Comfort with or experience in standard types of market research (brand tracking, content/concept testing, pricing research, market sizing) • Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred • Skilled in Microsoft suite of products (Excel, PPT) • Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required • Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required • Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency, able to modulate communication style based on client need and experience • Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales and managing timelines for multiple projects at once • Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes
Responsibilities
• Design quantitative survey research and manage research projects, from initial client discovery to project management, data analysis, and final reporting, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis) project types • Review client questionnaires and research proposals to ensure research best practices are followed, conduct quality assurance on data and programmed surveys to ensure quality and accuracy • Coordinate and collaborate with other quantitative survey operational staff (fieldwork, survey programming, data automation) to ensure projects are executed among intended audiences, on-time, and at a high quality • Serve as a partner to sales staff, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities • Other duties as required
Benefits
• Competitive salary, bonus, and benefits • Excellent medical coverage through BUPA • Excellent professional development opportunities • Supportive culture that celebrates and rewards success • Monthly Happy Hour, Social Events, Summer Fridays • Year-round company sponsored sports and team building events • Informal work environment • Employee Assistance Programs • Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. • At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience.
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