miramace - Growth Marketing Manager, D2C

• 6-10 years in growth marketing, performance marketing, or demand generation — ideally at a DTC, health-tech, or regulated-industry startup. • You've personally managed real ad spend on Google and Meta (even if you've since moved into a more strategic role). You know what good looks like inside the platforms because you've been there. • Experience managing agencies, freelancers, or vendors for campaign execution. You know how to write a good brief, hold partners accountable, and evaluate their work. • Experimentation-native: you think in hypotheses, not "best practices." You've designed and run structured tests (not just A/B testing button colors — real strategic experiments around audiences, messaging, and funnel architecture). • Strong analytical instincts. You can look at a dashboard and see the story it's telling — and the story it's hiding. • Enough design sensibility to concept a landing page and give actionable feedback on creative, even if you're not a designer. • Clear, concise communicator — especially in writing. You'll be briefing agencies, presenting results to leadership, and documenting learnings. • Bias toward speed and iteration. We're a seed-stage startup. Perfect is the enemy of enrolled patients. • AI-curious and hands-on. You actively use AI tools (LLMs, generative creative tools, automation platforms) in your own workflow and are excited to push the boundaries of what's possible when marketing has engineering support to build on top of these tools. • Experience marketing to Medicare, senior, or caregiver populations. • Familiarity with healthcare advertising compliance (CMS guidelines, platform-specific health ad policies). • Experience with influencer marketing platforms or creator partnerships. • SEO/AEO experience, especially in health or regulated verticals. • You've built a marketing analytics stack or dashboard from scratch. • Experience building AI-powered marketing workflows (e.g., using LLMs for ad copy generation, automated creative pipelines, AI-driven content production at scale). • Everything we do is guided by a set of leadership principles that define how we operate: • Patient First. We start with the patient and work backwards. Every decision — what we build, who we partner with, how we operate — is filtered through one question: does this make the patient's life better? • Sense of Urgency. Every day a patient goes unnavigated is a day someone needing help couldn't get the support they needed. We move fast, make decisions with conviction, and carry urgency toward the long-term vision: an AI nurse concierge in every patient's corner. • Ownership. We see things through. We don't ship and walk away — we own outcomes, not just tasks. We act on behalf of the entire company, beyond just our own area of responsibility. We never say "that's not my job." • Insist on the Highest Standards. We hold ourselves and our teams to nothing short of the best — in clinical quality, in operational execution, in how we show up for patients and partners. We raise the bar continuously. • Question Everything, Unapologetically. We reason from first principles, not precedent. We challenge requirements regardless of who set them, dig until we reach the root of the problem, and resist the pull of "that's how it's always been done."