knownwell - Content Marketing Manager
Requirements
• 4+ years of experience in content marketing, brand communications, or a related field • Experience working in a startup environment • Proven success developing and executing content strategies across multiple channels, especially in healthcare, wellness, or mission-driven industries • Exceptional writing, editing, and storytelling skills — with a keen ability to adapt tones for different audiences (patients vs. providers, clinical vs. lifestyle) • Comfort working with data and translating insights into content optimizations. • A deep sense of empathy and sensitivity when it comes to healthcare communications — especially related to obesity, weight, and stigma • Highly organized with the ability to manage multiple projects and stakeholders. • Familiarity with tools such as Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality • Experience managing contracted designers and developers to assign work and align on deliverables
Responsibilities
• Identify, align and contract with internal and external resources required to execute against content deliverables, including: • Website: Own the knownwell public website. Work closely with designers and developers on creating pages with SEO-optimized copy, clinician bios, and website updates to adapt to changing business needs • Printed collateral: Own all printed collateral including brochures, flyers, referral materials, and patient facing educational materials in collaboration with design • Webinars: Own the webinar. produce patient-facing monthly webinars in collaboration with knownwell clinicians • Third-party clinic & clinician listings: coordinate content between teams and manage reviews for profiles across Google Business Profiles, Yelp, HealthGrades, etc. • User research: user surveys and voice of customer report • Ensure brand voice, tone, and messaging remain consistent with knownwell's mission and values across all owned channels — acting as an internal ambassador for brand guidelines with designers, developers, and external vendors. • Partner with clinical, care team, and operations leads to translate medical and care-related information into accessible, empathetic, and engaging content. • Partner with designers, website engineers, and the broader marketing team to execute content across all owned channels.
Benefits
• 💻 Fully remote opportunity • 🩺 Medical, dental, and vision insurance • 📈 401K retirement plan with company match • 🏝️ Up to 20 days of PTO per year + company holidays • 👶 Up to 14 weeks of parental leave (12 for non-birthing parents) • 🏡 Annual work from home stipend for remote employees
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