matter-health - VP, Market Expansion & Patient Engagement
Requirements
• Experience leading market expansion, implementation, or operational launch initiatives within healthcare. • Deep understanding of value-based care and payer operations. • Experience translating payer contract requirements into operational workflows and launch plans. • A track record of scaling patient or member engagement functions. • Experience developing operational playbooks, governance processes, and tools that support consistent execution. • Ability to lead cross-functional initiatives and drive accountability across teams with different reporting relationships. • Experience coordinating staffing, credentialing, compliance, technology, and operational readiness. • Strong strategic planning, communication, and problem-solving skills, with the ability to remain closely involved in execution. • WHAT SUCCESS LOOKS LIKE • New markets launch through a consistent, repeatable process with clear ownership and readiness standards. • Payer contract requirements are translated into actionable plans before go-live. • Staffing, credentialing, technology, and operational dependencies are managed proactively. • Leaders have clear visibility into launch milestones, risks, and early market performance. • Patient engagement playbooks and field tools support member activation and conversion into care at scale. • Attribution and enrollment gaps are identified and resolved in coordination with payer partners. • Lessons from each launch lead to stronger playbooks and more reliable execution.
Responsibilities
• Market Implementation & Launch • Own the strategy and execution of a repeatable market launch operating system, improving the approach with each new market. • Lead the 90-day market sprint from contract execution through the first patient visit and early market performance. • Lead pre-launch readiness assessments across Clinical, Operations, HR, Training, Technology, and Compliance. • Own operational sign-off on launch timing during contracting, certify readiness, and escalate recommended launch delays to the SVP, Operations when appropriate. • Drive staffing and credentialing timelines for each new market and serve as the internal escalation point when timelines are at risk. • Coordinate launch activities across Growth, Legal/Compliance, Clinical, Operations, HR, and Technology to manage dependencies and support timely execution. • Establish the strategy and governance for implementation tracking, including timelines, milestones, and status reporting from contract execution through go-live. • Patient Engagement & Member Activation • Own the enterprise strategy and execution infrastructure that connects attributed members to active patient relationships. • Lead the strategic development of patient engagement playbooks, outreach capabilities across channels, and tools that enable field teams. • Build scalable approaches that support member activation and conversion into care. • Coordinate with payer teams to support accurate patient attribution and enrollment. • Oversee attribution reconciliation to identify gaps, improve accuracy, and coordinate corrections. • Operational Leadership & Continuous Improvement • Build alignment and accountability across teams responsible for market readiness and patient engagement. • Identify implementation gaps, lead root-cause analyses, and translate findings into lasting operational improvements. • Maintain and improve launch playbooks and standard operating procedures. • Balance enterprise planning with hands-on execution to support reliable launches and early market performance.
Benefits
• At Matter Health, we believe that where you live should never determine the quality of care you receive. Every team member is vital in improving healthcare access for older adults who have historically been underserved by traditional healthcare systems. • This isn't just a mission statement—it's the work we do every day. • We Lead with Love in Everything We Do. • WORKING AT MATTER HEALTH • We're committed to supporting our team both professionally and personally. Benefits for full-time team members begin on the first of the month after your start date. • Health & Wellness • Medical, dental, and vision coverage • Employer-funded HSA options • Employer-paid life and disability insurance • Voluntary illness, accident, and hospitalization coverage • Access to Matter Health's in-person and virtual care services • Financial Security • 401(k) with company match starting on Day 60 • Financial wellness resources and support • Up to 4 weeks of PTO • 10 paid company holidays • 2 volunteer days annually for meaningful causes • Eligibility is based on full-time employment status. Additional details will be shared during the interview process.
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