OnHires - Senior Creative Strategist — B2C Mobile Subscription
Requirements
• Currently employed at a company within the Genesis ecosystem - this is a hard requirement, not past experience alone. • Strong, personal, hands-on experience writing advertising scripts - not through a team you manage. • A demonstrated track record of tenure stability: 1.5+ years per role, ideally longer, showing sustained ownership rather than frequent job changes. • Strong experience with B2C mobile subscription products and performance marketing. • Proven experience creating direct-response advertising for consumer audiences. • Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion principles. • Experience using performance data to develop and improve creative concepts. • A portfolio of ads showing your personal contribution, especially scripts you wrote yourself. • Professional working English. • Direct experience with Facebook/Meta Ads Manager and creative testing frameworks. • Experience across more than one Genesis ecosystem company. • Familiarity with UGC production and briefing external creators. • Comfort working directly with founders in a small, flat, execution-focused team. • What Makes This Role Different • This role is for creative professionals who want to write and own the work personally, not delegate or manage it. • You'll work directly with the founders from day one, with real autonomy over creative direction and no bureaucracy standing between an idea and a live test. • The team expects a senior practitioner who can move from insight to execution independently - proposing angles, writing the script, and following it through to a result - while staying hands-on as the company scales. • Working Environment • Remote, Eastern Europe preferred. • Start by 9 am local time, 8 focused hours per day. • Direct reporting to the founders (no management layer). • B2B contract, full-time. • Bonus structure tied to performance - target is to at least double base salary through results-based bonuses.
Responsibilities
• Analyze competitor advertising, market trends, and the performance of existing creatives. • Develop new creative angles, hooks, narratives, and testing hypotheses for Meta campaigns. • Write persuasive direct-response scripts from initial concept through final production brief. • Turn creative ideas into clear briefs for video producers and motion designers. • Guide creative production and ensure final assets match the intended concept and message. • Monitor creative performance and translate results into the next testing cycle. • Connect creative messaging with funnels, landing experiences, and paywalls. • Help build a repeatable creative workflow and, as the function grows, help hire additional scriptwriting support.
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