ConnectWise - Sales Specialist - Sponsorships
Requirements
• 2+ years of experience in sales, sponsorships, partnerships, events, business development, or a related client-facing role. • Demonstrated ability to prospect, build relationships, and move opportunities through a sales pipeline. • Strong written and verbal communication skills. • Comfortable conducting discovery calls, presenting solutions, negotiating, and asking for the business. • Highly organized with the ability to manage multiple sponsors, opportunities, deadlines, and events simultaneously. • Experience working with CRM and sales pipeline tools. • Ability to collaborate across sales, marketing, event operations, and leadership teams. • Event, technology, channel, SaaS, or B2B industry experience is a plus. • What Success Looks Like: • Growing net-new sponsorship revenue and pipeline. • Meeting or exceeding sponsorship sales targets. • Increasing sponsor renewal and expansion opportunities. • Bringing new organizations and industries into the sponsorship portfolio. • Maintaining strong sponsor relationships from initial conversation through the event. • Consistently identifying the right sponsorship solution based on a partner’s objectives rather than simply selling a package. • Working Conditions: • Working Conditions: • Remote or Hybrid, depending on location • EST or CST preferred
Responsibilities
• Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research. • Manage the full sponsorship sales cycle, from initial outreach and discovery through proposal, negotiation, contracting, and close. • Build relationships with existing sponsors to drive renewals, upsells, and expanded participation. • Conduct discovery conversations to understand sponsor goals around lead generation, brand awareness, thought leadership, customer engagement, and business development. • Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons based on sponsor objectives. • Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company’s CRM. • Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are properly communicated and executed. • Clearly communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies. • Track progress against individual and team revenue and pipeline goals. • Research new industries and organizations that could expand the sponsorship ecosystem beyond traditional partners. • Support sponsor retention by helping partners understand how to maximize their event participation and ROI.
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