theathletic - Social Producer (Manchester, UK)
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Requirements
• 3-5 Years in Social Content Production: A proven track record of creating high-engagement video and graphic content for a premium sports media brand, publisher, or football club channel. • Technical "Preditor" Skills: Advanced proficiency in video editing software (Adobe Premiere Pro) and mobile-first production tools (CapCut). Competency filming high-quality mobile video or operating basic studio camera/audio gear is required . • Deep Manchester United Fluency: Exhaustive knowledge of United's current squad, academy prospects, club history, and matchday narratives. You know what the fanbase is arguing about at any given moment and why a 15-second soundbite is bound to go viral. • Control Room & Live Stamina: The ability to multitask under pressure, such as editing a social clip while simultaneously monitoring a live stream chat and monitoring breaking news . • Graphic Savvy: Basic design skills (Canva or Photoshop) to craft compelling quote templates, score cards, and thumb-stopping visual overlays. • Location: This is a full-time, in-person position based at our studio production hub in Manchester, UK. Must be flexible to work around the matchday calendar, including evenings and weekends. • The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our UK benefits packages offer benefits and perks, competitive to the local market.
Responsibilities
• Multi-Platform Content Factory: Clip, format, and edit the most compelling, high-impact moments from the main video podcast into platform-optimized vertical shorts for YouTube Shorts, TikTok, Instagram Reels, and X. • Bespoke Social Creation: Ideate, script, and film original, social-first native content with show talent and correspondents (e.g., rapid-fire match reactions, tactical board explainers, trivia, or transfer window hot takes). • Live Stream Community Management: Run "front of house" during live broadcast windows. Own and moderate the fast-moving live YouTube chat, cultivating an engaging, positive fan community while filtering toxic behavior. Real-time highlight audience questions and sentiments for the show's producers and talent to address on air. • Channel & Calendar Management: Oversee the day-to-day operations and growth strategy of the show’s dedicated social handles. Maintain an active, well-organized content calendar aligned with the Premier League fixture list, training cycles, and transfer deadlines . • Audience Strategy & Data Optimization: Use platform analytics (YouTube Studio, Meta, TikTok) to track engagement KPIs, determine optimal posting windows, refine visual packaging (thumbnails, font style, pacing), and constantly experiment with trending formats. • Brand Voice Stewardship: Ensure all social copy, captions, graphics, and video elements carry a cohesive, authoritative, and witty tone that reflects both Manchester United fan culture and The Athletic's elite journalism standards .
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