Voldex Games - Marketing Specialist - NFL Universe Football
Requirements
• Strong familiarity with Roblox — as a player, creator, or active community member • Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem) • Experience creating or managing content for social platforms (personal or professional) • Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.) • Understands how sports fans engage — teams, rivalries, hype cycles, and live moments • Proven ability to take ideas from concept → execution → publish • Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats) • Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms • Strong time management and ability to prioritize in a fast-moving environment • Collaborative, proactive, and open to feedback and iteration • You don’t need years of professional experience - personal projects, side projects, or creator work count! • Experience working on or around Roblox games • Exposure to SEO, social optimization, or performance-driven content testing • Experience in gaming, UGC, or creator-led communities • Existing familiarity or relationships with Roblox creators or sports creators • Passion for American football and broader sports culture! • While experience with the following tech stack is NOT expected or necessary for candidates, please see below a typical stack you may interact with: • Roblox Creator Dashboard / analytics surfaces • YouTube Studio, TikTok Analytics, Instagram Insights • Discord + community tooling • Monday.com http://Monday.com / Google Sheets (content calendar + creator tracker) • Figma / Photoshop (or equivalent) • Remote / Timezone: CST or EST working hours required • Travel: 2-3x / year (RDC + team meet-ups) • Hiring Regions: Canada, LATAM, UK
Responsibilities
• Roblox Page & Asset Optimization (Primary Focus) • Come up with ideas for thumbnails, icons, and Roblox page visuals • Work with our artists to brief and refine visual concepts (you won’t be creating 3D renders yourself) • Publish and test assets directly on Roblox • Review performance dashboards and identify what’s working (and what isn’t) • Recommend and execute the next round of experiments based on results • Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok • Capture Roblox gameplay footage and create simple, engaging videos • Support community engagement initiatives tied to in-game moments or updates • Bring inspiration from other Roblox games and creator communities • Projects & Growth Experiments • Support creator or YouTuber experiments • Contribute to new ideas that drive player growth or engagement • Help move ad-hoc projects forward when there’s an opportunity to test something new
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