pleo - Senior Campaign Manager (Temp Contract)
Requirements
• 2. Hiring Manager Interview: A 45 minute chat to deep dive into your experience • 3. Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role • 4. Final Interview: A final interview with a senior leader • Last time we hired for this role, we received a total vast number of applications but only a few were selected for an intro call.Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
Responsibilities
• Integrated GTM Architecture & Strategic Planning: Translate the overarching 2027 brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments, architecting campaign flighting and distribution models across 6 European markets. • The "Master Brief" & Cross-Functional Squad Leadership: Own and author comprehensive Integrated Campaign Master Briefs, leading the operational rhythm of cross-functional squads to execute multi-channel strategies (OOH, Paid Social, VIP activations, Digital, ABM) on time and within scope. • Localization & Regional Adaptation: Partner with country teams and local market stakeholders to ensure master campaign frameworks balance global consistency with local relevance and execution precision. • Strategic Brand Partnership & Enablement: Serve as the strategic execution peer to the Brand Marketing Lead, while partnering with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with the stories, tools, and campaign momentum needed to capitalize on campaign-generated intent. • Campaign Operations, Budget & ROI Accountability: Maintain and protect the integrated campaign master calendar, manage and allocate the multi-country integrated campaign budget, and partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact. • A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments. • Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise). • High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches. • Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation. • Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI. • A background in integrated marketing, GTM campaign management, or brand marketing orchestration within B2B technology or SaaS. • Lead the architecture and rollout of the 2027 integrated brand campaign calendar across all target European markets. • Collaborate with the Brand Marketing Lead, country teams, and Marketing Ops to stand up the Master Briefing framework and streamline cross-functional execution rhythms. • Grow your skills in full-funnel orchestration and multi-market scale, driving measurable brand lift, consideration, and downstream pipeline velocity as Pleo continues to expand. • Please note: We can hire on a hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.
Benefits
• This role is a good fit for you if: • You thrive as the operational bridge between high-level brand strategy and lower-funnel demand generation, turning concepts into structured GTM blueprints. • You love leading cross-functional squads across multiple international markets, balancing consistency with local nuances across 6 key European countries. • You take pride in end-to-end accountability, from authoring master briefs and handling multi-country budgets to tracking downstream pipeline velocity and closed-won revenue impact. • This role is not a good fit for you if: • You prefer focusing purely on high-level creative ideation, copy, or audience insight development without building the operational execution machinery. • You prefer running single-channel or single-market marketing initiatives rather than orchestrating complex, multi-segment (SMB to Enterprise), multi-channel matrices. • You are uncomfortable navigating data, campaign flighting performance, budget allocations, and downstream pipeline attribution alongside brand metrics. • Your own Pleo card (no more out-of-pocket spending!) • Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards). • For our Team, we offer both hybrid and fully remote working options • We use MyndUp to give our employees access to free mental health and well-being support with great success so far • THE INTERVIEW PROCESS • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:
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