Reolink - Digital Marketing Manager (E-Commerce Team)

• Company's Official Website • Amazon platform. • Must be familiar with Website Traffic & Conversion, Google Analytics, A/B testing, CPC, CRO. • Website Traffic & Conversion, Google Analytics, A/B testing, CPC, CRO. • Experiences in handling online store, online sales operations and online sales growth duties. • Proven experience in cross-border e-commerce (B2C or D2C) is an advantage, particularly for the Australia and Europe & US markets. • cross-border e-commerce (B2C or D2C) • Australia and Europe & US markets. • This Role will mainly focus on handling Reolink Official Website & Amazon platform while leading SG E-Commerce Team. • Sales planning & target delivery — Own annual, quarterly, monthly and weekly sales plans and action plans; analyse sales performance to diagnose gaps and drive target achievement and growth. • Sales planning & target delivery • Performance & user analytics — Use GA4 / FineBI to analyze traffic, conversion rates, pages and user paths, and apply user-behavior tools for deeper insight; turn anomalies and growth opportunities into actionable solutions. • Performance & user analytics • Market & competitor intelligence — Analyze competitor websites, campaigns and sales performance, and track brand market-share dynamics to mitigate risks and capture opportunities. • Market & competitor intelligence • Pricing & promotion strategy — Set discount-rate and promotional-structure strategy in support of sales targets; keep MSRP pricing synchronized per Product Department regulations. • Pricing & promotion strategy • Campaign, page & localization orchestration — Lead end-to-end campaign planning and page planning to meet campaign, product and marketing requirements; initiate and drive regional localisation campaigns. • Campaign, page & localization orchestration • Site risk & optimization — Identify website operational and legal risks plus product-feature anomalies, and drive page and functionality improvements. • Site risk & optimization • Product, SKU & inventory operations — Plan SKU launches and delistings and streamline the portfolio; adjust category workflows to category planning; oversee shipping, expediting, stocking and inventory ledger accuracy. • Product, SKU & inventory operations • Team leadership & cross-functional collaboration — Audit daily task completion and coordinate team workflow; build onboarding and mentorship plans for new hires; drive company and department learning programmes; partner across departments and take on ad-hoc assignments. • Team leadership & cross-functional collaboration