Common Thread Collective - Marketing Specialist
Requirements
• AI-ASSISTED MARKETING WORKFLOWS • Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production • Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out • Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks • Comfortable in at least one design tool (Canva, Figma, or Adobe Suite) and can adapt one asset across formats • Maintains visual consistency with brand guidelines across every format • B2B COPYWRITING FOR DTC ECOMMERCE • Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers • Adjusts tone and message for decision-makers versus end users within the same account • Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion • Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform • TREND FLUENCY • Follows marketing, design, and social trends and can separate real signal from noise • Flags relevant trends to the team and can move quickly to execute once given direction to test one • EMAIL MARKETING • EMAIL MARKETING • Understands when to send an email and why, mapping sends to funnel stage and calendar moments • Writes and structures email content that fits the goal of each send • VIDEO EDITING (LONG-FORM TO SHORT-FORM) • Identifies clippable, high-retention moments in long-form video and cuts them into short-form content • Comfortable in tools like CapCut, Premiere, or Descript for cutting, captioning, and formatting • Bonus: Adds simple motion or animation to social and video content to stand out in-feed • DOMAIN • DOMAIN • MANAGEMENT • No direct reports — this is an individual contributor role • ORIENTATION • Internal — focused on elevating CTC’s own marketing and brand strategy rather than managing client accounts • FOCUS • IC | Days & Weeks • WHAT’S IN IT FOR ME? • DURING THE CONTRACT PERIOD (Months 1–6) • $28-35 per hour • Engaged as a 1099 contractor; benefits below begin upon conversion to full-time • UPON FULL-TIME CONVERSION • $62,000 – $82,000 • This is prior to any benefits (see the “ABOUT US” section for additional details) • Bonus Structure | 10% of base salary
Benefits
• At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them. • we are fixated on building the next generation of legendary brands and the people who will lead them. • To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values. • We recognize these values aren't for everyone. They're challenging. • In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant. • For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive. • We Set the Standard • We Set the Standard • We Are Driven To Increase Value • We Create an Environment of Excellence • We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees: • 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you • TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you! • TIME OFF • MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals • MEDICAL • WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually • WELLNESS • CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. • Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
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