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Jobs(26,645)/Product Marketing Manager Role(263)/sophos (14) - Director, Product Marketing, AI Solutions
sophos

sophos - Director, Product Marketing, AI Solutions

United Kingdom - Hybrid3w ago
In OfficeDirectorEMEACybersecurityProduct Marketing ManagerDirector of Customer SuccessProduct MarketingStorytellingCompetitive AnalysisObjection HandlingMarket Research

Requirements

• You might be a product marketer who’s embraced an AI-native approach to your craft, a product manager who has shipped and positioned technical solutions, or an AI builder who can tell a story as well as you can build. What matters is the combination of technical fluency, market instinct, and storytelling you bring to the role. • AI-native in how you work: you use AI as a default part of your daily workflow, not an occasional experiment, with fluency across frontier tools for research, competitive analysis, drafting, and synthesis, and the judgment to know when output is ready to ship and when it needs human rework. • 7+ years in roles that combine technical depth and market-facing communication: product marketing, product management, developer relations, founding or building AI products, or similar • Proven track record bringing new products or categories to market, whether through positioning, launch, or building the thing itself • Demonstrated ability to translate deep technical capability into clear, differentiated stories that land with buyers, partners, and the field • The ability to build the full launch asset library and the judgment to know what belongs in it: pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks • Fluency in a channel-led model, or the ability to learn one fast, positioning and enabling through MSPs, MSSPs, resellers, and distributors as the operating model, not just the route to market • A bias for automating your own toil: you build lightweight tools, prompts, and workflows for repetitive work (campaign analysis, message testing, launch workflow automation) that make GTM teams measurably faster, and you share them across sales, channel, and marketing rather than keeping them personal. • Hands-on competitive instincts: you do primary research yourself rather than waiting for analyst coverage, getting into competitor trials, demos, documentation, release notes, and pricing and packaging pages, and you can tell what a competitor markets from what it actually ships. • A track record of turning competitive findings into positioning, battlecards, and objection handling that sellers use in live deals, and of keeping that intelligence current. • Sharp writer and communicator comfortable briefing analysts, enabling sellers, and presenting to senior stakeholders • Comfort operating in ambiguity, on short timelines, in a fast-moving market • This is a 100% remote role however willingness to travel on occasion is required • Direct experience marketing or building AI products, or a background at an AI-native company • Direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions • Working knowledge of the AI threat landscape, enough to hold a credible technical conversation • Established relationships with industry analysts (Gartner, IDC, Omdia) and a track record shaping category definition • ## How we work with AI • At Sophos, AI is part of how we work every day. It is not a future state, and it is not a bonus skill. It is a tool we trust our team to use, and a capability we invest in together. • In this role, that means using AI to move faster on competitive and market research, sharpen positioning and messaging, build and refine launch and enablement frameworks, draw insight from campaign and market data, and collaborate more effectively across a global organization. • We are a cybersecurity company that sells AI-native defense. The most powerful thing we can do for our customers is live the same fluency we advocate for them. That means learning out loud, building together, and raising the bar for what marketing can be. • Ready to Join Us?

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