BetterUp - Principal Product Designer, Partner Experience
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Requirements
• Experience designing for coaching, HR tech, behavioral health, or human development platforms • Familiarity with enterprise buyer and administrator workflows in B2B SaaS—including analytics, reporting, and account management experiences • Experience with two-sided marketplace or platform design spanning B2B and B2C surfaces • Background integrating AI capabilities into product experiences, particularly in analytics or personalization contexts • External presence as a speaker, writer, or contributor to the design community • AI at BetterUp • Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. • As a Principal Product Designer, you’ll: • Shape company-wide AI strategy in partnership with executive leadership, ensuring design’s voice is central to how BetterUp’s AI capabilities are built and experienced • Remove institutional barriers to AI adoption and drive cultural change that embraces continuous reinvention across the Design org • Serve as BetterUp’s foremost design expert in AI-powered product experiences, with recognized internal and external influence • Directly contribute to competitive differentiation through breakthrough design applications that define market leadership • During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. We encourage all candidates to share examples of how they’ve used AI tools in their work—whether Figma plugins, generative design tools, or AI-powered user research analysis.
Responsibilities
• Own the end-to-end design vision for Partner Hub, Performance Intelligence, and analytics and reporting surfaces • Shape how HR executives and administrators make sense of complex organizational data, translating behavioral and performance signals into experiences that drive insight, trust, and action • Lead 0→1 design work on ambiguous, high-stakes problems, bringing a strong point of view to challenges that don't yet have obvious solutions • Work directly with Product, Engineering, Research, and People Science from the earliest stages, influencing problem framing and roadmap priorities • Design scalable UX patterns that hold up across partners with vastly different organizational structures, program configurations, and reporting needs • Build and maintain foundational design patterns for enterprise B2B surfaces that enable speed and consistency as the product grows • Actively contribute to BetterUp's design culture, participating in cross-pod critiques and serving as the connective voice between the member experience and the partner data story it generates • If you have some or all of the following, please apply: • Visual design taste and craft are the foundation of this role. This is not a soft skill—it is the core of what it means to be a Principal Designer at BetterUp. Your portfolio must demonstrate it. • 10+ years of product design experience, with sustained time at a consumer or B2B SaaS company where design played a central role in product strategy • A portfolio that demonstrates exceptional visual craft, systems-level thinking, and the ability to operate across the full design spectrum—from early concept to polished execution—with portfolio evidence of taste, not just process • Deep expertise designing enterprise B2B surfaces: complex administrative workflows, data-dense dashboards, multi-role permission models, and B2B-to-B2C two-sided interactions • Proven track record of leading complex, multi-year design initiatives with measurable impact on product outcomes and user experience at an organizational level • Demonstrated ability to influence product and engineering direction at the VP and executive level—earning trust through clarity, craft, and strategic judgment • Strong design systems sensibility: you understand how foundational decisions compound across a product at scale, and you’ve built or meaningfully shaped systems that teams rely on • Experience designing products at the intersection of human behavior and technology; familiarity with AI-native product patterns is a strong plus • Exceptional communication and storytelling skills—you make complex ideas clear and compelling to any audience • AI fluency: you actively use AI tools in your design practice and bring informed perspective on how AI capabilities should shape product experiences
Benefits
• Zone ASF Bay Area / NYC $250K – $320K • Zone BAustin / Washington DC $230K – $280K • Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. • We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. • Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. • This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. • If that sounds exciting—and the job description below feels like a fit—we really should start talking. • We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying. • At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. • Access to BetterUp coaching; one for you and one for a friend or family member • A competitive compensation plan with opportunity for advancement • *Medical, dental, and vision insurance • Flexible paid time off • All federal/statutory holidays observed • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work) • 5 Volunteer Days to give back • Learning and Development stipend • Company wide Summer & Winter breaks • Year-round charitable contribution of your choice on behalf of BetterUp • **401(k) self contribution • Remove the entire Benefits section if a Contract/Temp Employee posting. • *“Medical, dental, and vision insurance” only US/CANADA job postings - remove on UK/EMEA posts. Please get in touch for MEXICO postings. • **“401(k) self contribution” only on US postings. • We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
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