Geotab - Channel Marketing Manager
Requirements
• We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major market partners. The projects will vary in scope, complexity, and affected business area. If you love technology, and are keen to join an industry leader — we would love to hear from you!
Responsibilities
• The Channel Marketing Manager will work with Marketing and Sales leadership to set and achieve business targets, and provide monthly, quarterly and annual marketing performance. This position will be the key point of contact for the partner relationship to support the development of joint channel marketing plans that help deliver against sell-in and sell-through targets. • How you'll make an impact • Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. • Communicate internally the needs of the channel to help influence decision making. • Identify and develop required marketing assets to support marketing strategy and promote joint offerings. • Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success. • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. • Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.
Benefits
• Flex working arrangementsHome office reimbursement programBaby bonus & parental leave top up programOnline learning and networking opportunitiesElectric vehicle purchase incentive programCompetitive medical and dental benefitsRetirement savings program • The above are offered to full-time permanent employees only • How we work: • At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! • We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected]. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to read our Privacy Notice.
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