SonicWall - Senior Director, Regional Sales

Remote, Germany - Hybrid1mo ago

In Office Director EMEA Cybersecurity Regional Sales Manager Senior Editor Budget Management DACH Mid-Market Resource Allocation

Requirements

• 12–15+ years of progressive sales leadership experience, with a strong track record of leading regional or multi-country teams in technology markets. • Deep expertise in cybersecurity and/or networking — a genuine understanding of the threat landscape, vendor ecosystem, and buyer behaviour. • Proven channel and MSP leadership — experience building and scaling VAR, reseller, distributor, and Managed Service Provider programmes across European markets. • Hybrid sales model experience — equally comfortable driving channel-led growth and engaging directly with enterprise and mid-market end users. • European market fluency — hands-on experience managing commercial operations across DACH, CEE, Southern Europe, or Iberia, with an appreciation of regional business culture and buying dynamics. • Strong distributor relationships — familiarity with pan-European distribution and the ability to leverage these partnerships for scale. • Field marketing collaboration — experience co-developing demand generation strategies and managing partner marketing budgets. • Executive presence and stakeholder influence — the ability to operate credibly at C-suite level internally and externally. • Language skills are a distinct advantage — proficiency in German, Italian, Spanish, or other regional languages will be highly valued given the breadth of territory. • Based in Germany, with the ability and willingness to travel regularly across the region.

Responsibilities

• Own regional revenue performance across Germany, Eastern Europe, Alps, Italy, and Iberia — setting the standard for growth, pipeline health, and forecast accuracy. • Lead and inspire a geographically distributed sales team, fostering a high-performance culture built on accountability, development, and results. • Drive a hybrid go-to-market model — balancing strategic channel partnerships with direct end-user engagement to maximise market penetration and deal velocity. • Build and deepen relationships with key channel partners including VARs, resellers, distributors, and MSPs — developing joint business plans that deliver mutual growth. • Engage directly with enterprise and mid-market end users, positioning solutions at the senior stakeholder level and accelerating complex sales cycles. • Collaborate with regional distributors — including pan-European players and local specialists — to extend reach and amplify partner-led pipeline. • Partner with field marketing to design and execute region-specific demand generation programmes and co-funded partner initiatives. • Contribute to EMEA-wide strategy, working closely with the EVP of EMEA to shape priorities, resource allocation, and market expansion plans. • Navigate significant and complex challenges with sound commercial judgment and creative problem-solving — from competitive displacement to partner conflicts and market-entry decisions.

Benefits

• You'll have the platform, the territory, and the executive sponsorship to make a real mark. Reporting directly to the EVP of EMEA, you'll be a key voice in shaping how the business grows across some of Europe's most dynamic markets — with the autonomy to lead, the resources to execute, and the team to do it with.