GR8_TECH - Senior CRM Manager

• This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact. • What you’ll drive: • CRM Strategy & Customer Retention • Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty. • Develop customer lifecycle journeys for different audiences and behavioral segments. • Identify new retention opportunities using customer insights and business data. • Continuously evolve CRM strategies based on performance, market trends, and customer behavior. • Campaign Execution & Optimization • Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels. • Design personalized customer experiences using segmentation and behavioral triggers. • Run A/B tests to validate hypotheses and improve campaign effectiveness. • Optimize campaign performance through continuous experimentation and iteration. • Data & Performance • Data & Performance • Analyze campaign performance and customer behavior to identify growth opportunities. • Translate complex data into actionable recommendations. • Define, monitor, and improve key CRM performance metrics. • Cross-functional Collaboration • Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives. • Align campaign priorities with business objectives and product launches. • Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution. • What makes you a GR8 fit: • Must-have • Previous experience as a CRM Manager or in a similar CRM role. • Strong understanding of CRM, customer lifecycle management, and retention strategies. • Experience planning and executing multi-channel CRM campaigns. • Strong analytical mindset with the ability to turn data into business decisions. • Hands-on experience with CRM platforms and campaign management tools. • Excellent stakeholder management and cross-functional collaboration skills. • Strong organizational skills with the ability to manage multiple initiatives simultaneously. • Nice-to-have • Experience working in high-growth digital products or tech companies. • Knowledge of experimentation methodologies and statistical analysis. • Benefits Cafeteria — annual budget you allocate to: • Sports • Medical • Mental health • Home office • Languages. • Work-life & support • Work-life & support • Paid maternity/paternity leave + monthly childcare allowance. • 20+ vacation days, unlimited sick leave, emergency time off. • Remote-first + tech support + coworking compensation. • Team events (online/offline/offsite). • Learning culture with internal courses + growth programs. • Our culture & core values: • GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back. • FUELLED BY TRUST: we’re open, honest, and have each other’s backs. • FUELLED BY TRUST • OWN YOUR GAME: we take initiative and own what we do. • OWN YOUR GAME • ACCELER8: we move fast, focus smart, and keep it simple. • ACCELER8 • CHALLENGE ACCEPTED: we grow through challenges and stay curious. • CHALLENGE ACCEPTED • BULLETPROOF: we’re resilient, ready, and always have a plan. • BULLETPROOF