lemfi - Senior CRM Manager - Automations
Requirements
• 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product. • Proficiency with Liquid language for dynamic, personalised content across journeys. • Hands-on expertise in a major marketing automation platform (Customer.io http://Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it. • A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved. • Comfortable with SQL and event-based data models. You query the data behind your own journeys. • Experience building referral or virality mechanics is a strong plus. • Judgment on trigger logic and segmentation that holds up across multiple products and markets. • Bias to ship and test over perfecting a brief. • Comfort with AI tools for content generation and personalisation at scale. • Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting. • Lived experience or deep empathy with the life of our users, the millions who move countries to build something better. • Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili. • Experience with WhatsApp or SMS as a lifecycle channel. • Background in remittance, cross-border payments or diaspora-focused products. • Experience designing loyalty or points-based programmes, beyond straight referral. • Experience operating in a regulated or compliance-sensitive comms environment.
Benefits
• Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. • At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions. • You can connect with us on LinkedIn https://www.linkedin.com/company/lemfi/ and Instagram https://www.instagram.com/uselemfi/ and if you haven't already, download the app on the App Store https://apps.apple.com/gb/app/lemfi/id1533066809 or Google Play https://play.google.com/store/apps/details?hl=en&id=com.lemonadeFinance.android.
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