Ledger - Channel Marketing APAC & US (f/m)
Requirements
• Experience: Proven experience in online and offline brand marketing, with a background in client-facing or partner-facing roles • Analytical Rigor: Strong business acumen and a data-driven approach to performance analysis with a focus on revenue impact • Analytical Rigor: • Pragmatism: High level of common sense with excellent organizational abilities to find practical solutions to execution hurdles • Pragmatism: • Tech Savvy: A futuristic mindset with an appetite for the Crypto/Web3 ecosystem and comfort using AI to enhance productivity • Tech Savvy: • Regional Expertise: Local knowledge of the Asia market and fluency in Chinese is considered a significant plus • Regional Expertise: • Communication: Fluent English • Communication: • At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to: • Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week • Flexible work options - • Health & Wellness support - Health and Life Insurance • Health & Wellness support - • Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work • Financial growth opportunities - • Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation • Commuter allowance - • Learning & Development - A comprehensive suite of training solutions providing a personalised learning experience for every employee • Learning & Development • For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information. • We’re committed to building an inclusive hiring process. If you need any adjustments or accommodations, just let us know, we’ll do our best to support you.
Responsibilities
• Project Management: Lead the end-to-end creation of marketing assets, such as in-store displays and digital banners, managing the process from conceptualization to final delivery • Project Management: • Campaign Execution: Deploy global online and offline campaigns that drive sales from awareness to conversion within the US and Asia regions • Campaign Execution: • Performance & Revenue Optimization: Rigorously monitor campaign ROI and performance data with the clear objective of maximizing revenue and identifying growth opportunities • Performance & Revenue Optimization: • Brand Guardianship: Ensure Ledger’s tone of voice and premium image are consistently maintained across all wholesale partner platforms • Brand Guardianship: • Cross-Functional & Partner Coordination: Serve as a key point of contact for external partners and internal teams (Sales, Design, Content) to ensure seamless project execution • Cross-Functional & Partner Coordination: • Innovation: Apply a futuristic mindset by utilizing AI tools to streamline workflows and stay ahead of Web3 and NFT trends • Innovation:
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