Lightspeed Commerce, Inc. - Event & Field Marketing Specialist – Hospitality Segment

• Experiential Production & Execution: Own the end-to-end ideation, logistics, and execution of local activations. This ranges from intimate morning roundtables and working lunches to exclusive, late-night industry networking events hosted at customer venues. • Activate "Local Legends" (Anchor Program): Partner with our most prominent existing customers to utilize their venues as anchor locations. Curate high-impact events that naturally attract local industry influencers, top chefs, consultants, and premium prospects. • Vendor & Venue Management: Source, negotiate with, and manage local venues and suppliers. Ensure all activations are executed flawlessly, on budget, and up to brand standards while maintaining a strict run-of-sheet. • Ecosystem Networking: Identify and forge strong relationships with key external stakeholders, trade associations, and hospitality trailblazers to deeply embed Lightspeed into the local culinary and nightlife fabric. • Commercial Alignment: Collaborated closely with Field Sales teams to keep regional marketing materials hyper-relevant, arming them with the localized insights and success stories you gather on-site. • Cross-Functional Collaboration: Partner with Regional Integrated Marketing Managers (for campaign alignment), Product Marketing (for product messaging), and Social/Content teams to ensure local event magic translates into compelling digital content. • HOW YOU’LL TRACK SUCCESS • We believe event magic should drive measurable business growth. You will be responsible for linking your offline activations directly to our digital sales funnel: • Pipeline Attribution & ROI: Maintain meticulous tracking to ensure every local event, dinner, or influencer activation directly maps to lead generation, sales pipeline, and closed-won revenue. • Event Performance Metrics: Partner with Integrated Marketing Managers to establish and hit clear targets for event attendance, cost-per-attendee, and post-event guest sentiment. • Data-Driven Reporting: Author concise, monthly performance reports that demonstrate how localized field activities directly accelerate regional sales velocity and brand engagement. • Event Tech Optimization: Utilize CRM tools, event management platforms, and data analytics dashboards to measure campaign influence and uncover insights on which city-specific tactics truly move the needle. • WHAT IT TAKES TO SUCCEED • Proven Event Experience: 3+ years of hands-on experience in event planning, field marketing, or experiential production. You know how to troubleshoot on the fly and deliver a seamless guest experience. • Hospitality DNA: You are completely at home in the hospitality industry. You understand how restaurants, bars, and venues operate, speak their language, and ideally possess an existing network of operators or influencers. • Field-First Mindset: You thrive on being out of the office and "on the floor" at activations. You have high emotional intelligence and excel at managing live, fast-paced environments. • Strategic & Autonomous: You are a self-starter who doesn't need a rigid playbook. You can spot an opportunity to bring a community together, build a business case and budget for it, and execute it flawlessly. • Sales-Minded Hustler: You recognize that events are a vital top-of-funnel driver. You instinctively know how to guide a great event conversation into a meaningful discovery opportunity for our sales team. • Tech & CRM Literacy: Experience tracking campaign influence within enterprise tools like Salesforce, HubSpot, Marketo, or Looker. • Attribution Savvy: Direct experience deploying UTM links, trackable QR codes, and digital landing pages to measure physical-to-digital engagement. • Please include a link to your portfolio or examples/social posts of hospitality events (e.g., industry nights, pop-ups, panels) you have personally produced, along with a brief note detailing your role in bringing them to life. • To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.