eye-security - Field Marketing Manager Nordics (m/f/x)

• Build market strategy: Develop a field marketing and channel strategy tailored to the Nordics. Define messaging, positioning, and tactics specific to each market. • Plan and execute campaigns: Identify and develop marketing initiatives, including demand generation, brand awareness, partner co-marketing, and thought leadership, to drive qualified pipeline aligned with our Ideal Customer Profile. • Own the event lifecycle: Identify and select high-value industry events and conferences. Manage all aspects from concept through execution, lead capture, follow-up, and ROI measurement. • Localize content and messaging: Adapt Eye Security's global positioning, content, and campaigns for the Nordics market to resonate with local buyers and partners. • Activate and manage the partner ecosystem: Develop relationships with channel partners and support them with co-marketing assets, enablement resources, and campaign planning to drive pipeline together. • Lead and coordinate events: Represent Eye Security at industry events with commercial thinking and entrepreneurial drive. Host webinars, roundtables, and local workshops that build brand awareness and qualify leads. • Manage agencies and vendors: Brief, oversee, and collaborate with external agencies (PR, content, demand generation) to execute campaigns effectively and on budget. • Own the budget and reporting: Manage the Nordics marketing budget, track spend against plan, measure pipeline contribution, and report on marketing performance and ROI to leadership. • Collaborate across functions: Work closely with Product Marketing, Sales, and the central Marketing team to ensure aligned messaging, coordinated campaign execution, and maximum market impact. • 5+ years of experience in B2B SaaS or IT marketing, with proven success in field marketing, partner marketing, or demand generation. • Commercial mindset: Think strategically about pipeline impact, conversion rates, and partner activation. Demonstrate experience translating marketing activities into measurable business results. • Go-to-market execution: Strong track record planning and launching campaigns, managing events end-to-end, and building partner programs from scratch. • Strategic thinking: Ability to develop market entry and expansion strategies, segment audiences, and allocate resources based on ICP and pipeline potential. • Self-starter mentality: Comfortable working independently in a new market with minimal existing structure, while staying aligned with central teams. You'll wear many hats and thrive in ambiguity. • Partnership mindset: Experience collaborating with channel partners, sales teams, and cross-functional stakeholders to achieve shared goals. • Language skills: Fluent in English and Swedish required. • Hands-on project management: Excellent organizational skills, ability to manage multiple campaigns and timelines simultaneously, and comfort with operational execution alongside strategy. • Marketing technology: Familiarity with HubSpot and marketing automation tools is a plus. Comfortable adopting and leveraging AI tools to work more efficiently. • Cultural fit: You thrive in a people-focused culture, communicate clearly, and bring entrepreneurial energy to building something new.