virtuous - Field Marketing Manager
Requirements
• Asking questions with a spirit of curiosity • Giving feedback freely with candor & grace, welcoming it in return • Displaying a passion for philanthropy and technology • Serving with joy. Everyone is willing to make the coffee! • Celebrating the wins & milestones of others • Assuming good intent & demonstrating trust in others • Pursuing relationships with people different from themselves & creates space to be human • Find our core values & more here https://virtuous.org/company/about/. • 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation. • Proven ability to manage multiple conferences and events simultaneously from strategy through execution. • Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred). • Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com http://Monday.com. • Excellent organizational, communication, and cross-functional collaboration skills. • Ability to analyze event performance, deliver data-driven insights, and optimize for ROI. • Experience supporting sales teams with pipeline-driving field marketing initiatives. • Bachelor’s degree in marketing, communications, business, or related field. • Bonus: Familiarity with the nonprofit sector and/or fundraising technology.
Responsibilities
• Event Strategy & Planning • Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events. • Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities. • Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission). • Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals. • Develop event plans, budgets, timelines, and success metrics for each field initiative. • Execution & Logistics • Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture. • Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising. • Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience. • Lead Generation & Pipeline Acceleration • Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up. • Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue. • Develop playbooks to continually improve field performance and increase conversions. • Collaboration & Enablement • Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy. • Provide sales with the right tools, messaging, and collateral to engage prospects at events. • Partner with marketing to deliver compelling stories and showcase product differentiation on-site.
Benefits
• Market competitive pay leveraging Carta data • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.) • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO • Supportive time off including paid volunteer days and company holidays • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well) • We pride ourselves on Community and host exciting company outings and events. • We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers. • Please note that all legitimate communication from Virtuous will only come from the @virtuous.org http://virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org http://virtuouscareers.org or virtuousjobs.com http://virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.
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