Motive - Field Marketing Manager
Requirements
• 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology. • Proven ability to design and execute successful demand generation campaigns and field programs. • Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration. • Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment. • Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders. • Demonstrated ability to analyze data, report on program performance, and optimize based on findings. • Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana. • Strong organizational skills and the ability to manage multiple priorities with a high standard of execution. • Bachelor’s degree in Marketing or a related field. • Willingness to travel up to 30%.
Responsibilities
• 1. Design and Execute Regional Marketing Strategies • Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences. • Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities. • Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution. • 2. Act as the Primary Marketing Partner to Sales • Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs. • Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities. • Communicate program objectives, gain buy-in, and help drive participation before and after each activation. • 3. Drive Demand Generation and Account-Based Engagement • Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts. • Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities. • Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes. • 4. Collaborate Across Marketing and GTM Teams • Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives. • Help localize messaging, activate content, and align campaign execution across the region. • Maintain strong communication across teams to keep programs on track and aligned to business goals. • 5. Analyze and Report on Performance • Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI. • Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives. • 6. Manage Budget, Vendors, and Execution Details • Oversee program budgets, ensuring efficient allocation and strong return on investment. • Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up. • Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.
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