fieldguide - Field Marketing Manager, Conferences & Trade Shows
Requirements
• 3+ years of experience managing conferences, trade shows, sponsorships, or B2B field marketing programs. • Ability to lift, move, and transport event materials and equipment weighing up to 50 pounds, with or without reasonable accommodation. • Proven success managing complex, high-visibility events from strategy through execution. • Strong understanding of how events support brand awareness, thought leadership, pipeline creation, and opportunity acceleration. • Exceptional project management, organization, communication, and problem-solving skills. • Experience managing budgets, contracts, vendors, agencies, and production partners. • Ability to collaborate effectively with sales teams, executives, partners, speakers, and external stakeholders. • Comfortable working in a fast-paced environment with changing priorities and overlapping deadlines. • Experience with CRM, marketing automation, project management, and event technology platforms. • Willingness to travel approximately 30–40%, including occasional evenings and weekends. • Experience in B2B SaaS, enterprise technology, accounting, audit, risk, or professional services. • Experience developing executive experiences, customer events, and partner activations alongside major conferences. • Familiarity with attribution, pipeline reporting, lead management, and event ROI analysis. • Experience managing national or international conference portfolios. • Proficiency with Monday.com http://Monday.com, HubSpot, and Claude for project management, campaign execution, event reporting, and workflow efficiency.
Responsibilities
• Help define the strategy, planning, and execution of conferences, trade shows, sponsorships, and related field experiences. • Manage all event logistics, including sponsorship deliverables, booth production, vendors, shipping, registration, staffing, travel, and onsite operations. • Develop event objectives, audience strategies, activation plans, timelines, budgets, and success metrics. • Partner with Sales, Business Development, Customer Success, Partnerships, Product Marketing, and Executive Leadership to align each event with business priorities. • Create integrated pre-event, onsite, and post-event engagement plans that increase attendance, drive qualified conversations, and accelerate opportunities. • Lead booth strategy and experience design, including messaging, demonstrations, meetings, executive engagements, and branded activations. • Identify opportunities for ancillary experiences, including executive dinners, customer gatherings, partner events, and strategic prospect meetings. • Manage speaker submissions, session logistics, presentation requirements, and thought-leadership opportunities. • Serve as the primary point of contact for conference organizers, venues, production partners, agencies, and other vendors. • Prepare internal event briefs, staffing plans, executive communications, training materials, and onsite run-of-show documents. • Ensure event leads are accurately captured, routed, and followed up on in partnership with Sales and Marketing Operations. • Measure event performance against defined KPIs, including engagement, sourced and influenced pipeline, opportunity acceleration, and return on investment. • Lead post-event debriefs and translate insights into recommendations for future investment and program optimization. • Maintain the annual event calendar and manage multiple programs simultaneously while ensuring deadlines, budgets, and brand standards are met. • Travel regularly to provide hands-on leadership and onsite execution.
Benefits
• Competitive compensation packages with meaningful ownership • Unlimited PTO • Wellness benefits starting your first day • Technology & Work from Home reimbursement • Flexible work schedules
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