paddle - Web Designer

• Drive the conversion experience: Lead the design and optimisation of Paddle’s marketing website, improving the journey from first visit, to product exploration, to trial, and demo request while delivering a consistent and compelling brand experience • Own the design system: Maintain and scale our web-based design system, design high impact user journeys, landing pages, resource hubs, and campaign experiences that translate complex product value in clear, compelling digital journeys • Navigate technical trade-offs: Work closely with Growth, Product Marketing, Engineering, and Analytics to translate data and experimentation insights into design improvements. Continuously iterate on page structure, navigation, and content presentation to improve engagement, clarity, and conversion, making smart trade-off decisions between "pixel-perfect" design and site performance/load times • Bridge brand and digital experience: Partner with Brand teams to translate Paddle’s evolving brand identity into distinctive, high-quality digital experiences. Ensure the website reflects the ambition, clarity, and credibility of Paddle’s brand across every interaction • Strategic alignment: Collaborate with Marketing and Product Marketing Managers to ensure visual storytelling aligns with our latest brand positioning and brings content and design together • WE'D LOVE TO HEAR FROM YOU IF YOU ARE: • Ambitious: if you want to be part of a driving force that helps paddle.com http://paddle.com become one of the highest-converting websites in the B2B tech space • B2B-savvy: You understand the nuances of the B2B space and complex SaaS products, including how to design for different personas (e.g., the "End User" vs. the "Decision Maker") • Data-obsessed: You don't just design based on gut feeling; you are comfortable using A/B test results and user behavior data to inform your next iteration. • An autonomous leader: You are skilled at managing your own roadmap, determining which design tasks will have the highest impact on business goals without constant supervision. • A seasoned professional: You have at least 5 years of experience in a fast-paced tech environment, with a portfolio that demonstrates your ability to solve complex information architecture problems. • A natural mentor: You enjoy sharing your expertise with junior designers and feel comfortable providing constructive feedback that shapes the team’s creative direction. • Everyone is welcome at Paddle • At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. • Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.