Tenable, Inc. - Marketing Manager, Integrated Search & Google Media
Requirements
• 5+ Years of Hands-On Experience: Proven track record managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads. • Google Ads / AdWords Mastery: Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management. • Google Ads / AdWords Mastery: • Hands-On Technical SEO & GEO Capabilities: Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms. • Hands-On Technical SEO & GEO Capabilities: • Theater/Regional Business Alignment: Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability. • Theater/Regional Business Alignment: • Analytics & Attribution Expertise: Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling. • Analytics & Attribution Expertise: • AI-Forward Search Mindset: Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights. • AI-Forward Search Mindset: • Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA. This position is US-based only. • May perform other duties and responsibilities that management may deem necessary from time to time. • And Ideally: • Google Ads Certifications (Search, Video, Display) & GA4 Certification. • Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude). • Experience working in global B2B performance marketing environments with matrixed theater structures. • This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs. • $92,500—$123,166.67 USD • We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [email protected] for further assistance. • Tenable Data Consent Statement • Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you: • General Applicant Privacy NoticeCalifornia Applicant Privacy NoticeEU/EEA/UK Applicant Privacy Notice
Responsibilities
• We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem while managing essential SEO and GEO strategies. In this role, you will also drive the strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties. • As our primary Paid Search authority, you live and breathe Google Ads, master modern AI-driven campaign structures (Performance Max, Smart Bidding, AI creatives), and stay at the forefront of search evolution. You bring a deeply curious, proactive personality and a passion for experimentation - constantly testing new ideas, interrogating performance data, and willing to try bold new approaches to stay ahead of trends. • In addition to scaling our paid search and improving our ROI, you will manage critical SEO/GEO initiatives with direction and guidance from our Senior Manager, SEO/GEO and partner closely with our Performance Marketing Theater Leads - translating theater-based goals into execution-ready search strategies to generate awareness, create and capture demand that turns into pipeline, and holding accountability for regional numbers. • Your Opportunity: • Your Opportunity: • Paid Search, Bing and Google Ecosystem • End-to-End Media Management: Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery. • End-to-End Media Management: • AI & Platform Innovation: Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting. • AI & Platform Innovation: • Theater Collaboration & Numbers Accountability: Partner hand-in-hand with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations. Deliver actionable paid search strategies that generate pipeline and directly meet theater targets. • Theater Collaboration & Numbers Accountability: • Paid Search Experimentation & Optimization: Lead end-to-end campaign and post-click experimentation across paid search. Build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms - driving continuous improvement in message alignment and conversion. • Paid Search Experimentation & Optimization: • Technical SEO & GEO • Technical SEO & Metadata Management: Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment. • Technical SEO & Metadata Management: • Integrated Search Strategy, Analytics & Reporting • Incremental Lift & Shared Reporting: Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline. • Incremental Lift & Shared Reporting: • Keyword & Competitive Intelligence: Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments. • Keyword & Competitive Intelligence: • Tracking & Data Quality: Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences. • Tracking & Data Quality:
Benefits
• $92,500—$123,166.67 USD • We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [email protected] for further assistance. • Tenable Data Consent Statement • Tenable is committed to protecting the privacy and security of your personal data. Depending on your location, one or more of the following notices may apply to you: • General Applicant Privacy Notice • California Applicant Privacy Notice • EU/EEA/UK Applicant Privacy Notice
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