Rapid Micro Biosystems - Digital Marketing Specialist
Requirements
• Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years) • Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline. • Proven work experience as a Digital Marketing Specialist or similar role • Familiarity with B2B and B2C advertising campaigns • Hands-on experience with web content management tools, like HubSpot • Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language). • Certification in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued. • Expertise in Salesforce and Pardot. Experience with ABM platforms preferred. • Expertise in SEO, GEO, Google Analytics and Google Ads. • Experience driving paid social campaigns • Strong communication, writing and presentation skills • Demonstrated entrepreneurial / problem-solving ethic – resourceful, solutions-oriented, and inclined to attack problems with a can-do attitude. • Good organizational skills – proficient at structuring and driving projects from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines. • Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and interact with individuals at all organizational levels.
Responsibilities
• Develop and execute digital marketing strategies aligned with business goals • Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising • Analyze campaign performance using analytics tools and provide actionable insights • Create and manage content for websites, blogs, and social platforms • Conduct keyword research and implement on-page and off-page SEO & GEO best practices • Monitor trends and emerging technologies to keep strategies current • Collaborate with cross-functional teams including applications, sales, and product • Decide on appropriate placement of ads • Publish digital marketing content online • Implement automated email marketing campaigns and ABM-based campaigns • Implement social media paid campaigns • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report on the growth and analytics of campaigns to stakeholders • Scale campaigns to maximize ROI • Monitor project status and budget • Brainstorm and implement experiments and conversion tests
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT