Current - Freelance Marketo Email Engineer
Requirements
• At least 3 years of hands-on experience building and deploying email campaigns in Marketo Engage. • Strong working knowledge of Marketo programs, smart lists, smart campaigns, tokens, snippets, and dynamic content. • Proficiency in HTML and CSS for email, including responsive and hybrid coding and Marketo template syntax. • Experience with email rendering and QA tools such as Litmus or Email on Acid. • A detail-oriented QA process that catches errors in logic, links, and personalization before launch. • Experience working across multiple clients or Marketo instances, adapting quickly to different setups and conventions. • Clear, proactive communication, including flagging risks early and giving accurate time estimates. • Ability to work independently, take direction well, and hit deadlines across overlapping requests. • Preferred • Preferred • Marketo Certified Expert or Marketo Certified Associate. • Familiarity with email deliverability, authentication (SPF, DKIM, DMARC), and list hygiene. • Experience with email accessibility standards (e.g. WCAG). • Experience with lead scoring, lifecycle programs, and Marketo–Salesforce CRM sync. • Experience with other marketing automation platforms (e.g. Salesforce Marketing Cloud, HubSpot, Braze). • Agency or consulting experience.
Responsibilities
• Build and launch email programs in Marketo, including one-off sends, nurture streams, engagement programs, and triggered campaigns. • Develop and maintain responsive email templates and modular components in HTML and CSS, using Marketo's template syntax, variables, and editable sections. • Set up smart lists, smart campaigns, flow steps, and segmentations that match the targeting and logic in the brief. • Use tokens, dynamic content, and snippets to personalize emails and keep programs easy to clone and reuse. • QA every email before launch: rendering across clients and devices (e.g. Litmus or Email on Acid), links, tokens, personalization fallbacks, and list logic. • Manage program structure, naming conventions, and folder organization so client instances stay clean and easy to navigate. • Build to the brief and requirements provided, and flag any gaps or errors in the request before they become problems in the send. • Communicate status, timelines, and blockers clearly with your internal point of contact. • Document builds and processes so other team members can pick up, update, or reuse the work. • Follow established Marketo, deliverability, and accessibility standards on every build.
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