Found - Senior Lifecycle Marketing Manager
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Requirements
• 5–8+ years in Lifecycle / CRM for consumer subscription, healthcare, or fintech — with real ownership, not just execution • Expert Braze chops (canvases, Liquid, Connected Content, segmentation, push/SMS/email, deliverability). Comparable expertise in Iterable, Klaviyo, or Braze-adjacent tools is a plus, but we're a Braze shop • A track record of rigorous experimentation — holdouts, incrementality, and healthy skepticism of platform-reported conversions (e.g., Braze crediting a canvas entry as a conversion even without an open) • Strong writing and editing instincts; you brief designers and copywriters and make their work sharper • Active, opinionated use of AI tools (AirOps, ChatGPT, Claude, Jasper, etc.) in your daily workflow • Comfort in a regulated environment: MLR/legal review, fair-balance, medication disclosures, or analogous fintech/health compliance • Analytical fluency — you pull, interpret, and act on your own numbers (e.g., reading cohort retention, diagnosing a funnel drop-off, sizing a holdout), in tools like Amplitude, Sigma, Looker, or directly via (AI-assisted) SQL • Startup operator energy: scrappy, proactive, opinionated, high-ownership, outcome-oriented, writes crisp briefs, partners well across functions • GLP-1, weight-loss, or metabolic health category experience • You've taken a lifecycle program from an agency back in-house • Deliverability / sender reputation expertise
Responsibilities
• Own pre-purchase lifecycle. Leads nurture, abandon checkout, reactivation and win-back, Benefit Verification, lapsed-member re-engagement, cold-lead programs, and product launch comms — strategy, Braze build, QA, launch, and iteration. • Own pre-purchase lifecycle. • Build it yourself. You live in Braze. You design canvases, build segments, QA push/SMS/email, manage suppressions, and obsess over deliverability — comfortable picking up Liquid when a build calls for it. • Build it yourself. • Set up the measurement framework. Holdouts, incrementality reads, LCM-attributed conversions in Amplitude/Sigma, and a monthly readout that ties lifecycle to our CAC and LTV:CAC goals. • Set up the measurement framework. • Ship faster with AI. Use AirOps, Claude, and other AI tools to accelerate ideation, drafting, segmentation, and QA. Partner with editors and designers to turn AI-assisted drafts into on-brand, MLR-compliant comms at a materially higher pace than we can today. • Ship faster with AI. • Partner across the business. Work with Product and Clinical on launch comms (new medications, new states, new offerings), with Brand on positioning, with Paid on funnel handoffs, and with Care on retention and adherence. • Partner across the business. • Run compliant, segmented journeys. Fair-balance messaging, medication disclosures, and platform-policy-safe language — baked into templates and messaging guidelines, not patched in at review. • Run compliant, segmented journeys. • Phase in post-purchase. In months 6–12, take on onboarding (Day 0–60), adherence and side-effect support, 28-day refill cadences, and save/retain motions — shaping the retention engine as we grow. • Phase in post-purchase. • What success looks like • 90 days: Pre-purchase lifecycle is fully transitioned in-house with no drop in lifecycle-attributed signups. A new measurement framework is live. • 90 days: • 6 months: Measurable lift in lifecycle-attributed signups as a % of total. An AI-augmented content engine is meaningfully accelerating touchpoint velocity. • 6 months: • 12 months: Durable lift in LTV:CAC driven by lifecycle-led activation, retention, and winback. A clear roadmap and early wins on post-purchase. You're the undisputed owner and strategist for the channel. • 12 months:
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