OKX - Growth Manager - Pakistan

• P2P Growth & Market Development • Own the end-to-end P2P growth strategy for Pakistan, including merchant recruitment, liquidity depth, and P2P order conversion rates. • Build and manage a network of anchor P2P merchants and high-volume traders to ensure competitive pricing and strong order fill rates. • Identify payment corridor gaps (EasyPaisa, JazzCash, bank transfer) and work with the product team to optimise supported payment methods. • Monitor market-level P2P spread trends and competitor pricing, and adapt tactics to maintain platform competitiveness. • Drive volume growth on the P2P orderbook through targeted merchant incentive schemes, volume-based rebates, and maker/taker promotions. • User Acquisition & Crypto Adoption • Develop and execute localised acquisition campaigns across digital channels (Meta, Google, TikTok, YouTube, local publishers) tailored to Pakistan's unique regulatory and cultural context. • Build a community-led growth engine — grow and activate Telegram, WhatsApp, and local crypto community channels. • Forge partnerships with local influencers, educators, and YouTube/TikTok crypto creators to drive organic trust and brand awareness. • Design referral and invite programmes calibrated to Pakistani user behaviour and cost-per-acquisition economics. • Track and improve key top-of-funnel metrics: new registrations, KYC completion rate, first deposit rate, and first trade rate. • Trading Behaviour Activation • Design and execute activation sequences (push, in-app, email, SMS) that move newly registered users from sign-up to first trade within a defined window. • Develop targeted trading incentive programmes: zero-fee periods, trading bonuses, spot trading competitions, and P2P merchant perks. • Use behavioural segmentation to identify users who have deposited but not traded, and design targeted nudges to convert them. • Work with the Product team to identify and remove friction points in the trading journey — onboarding, KYC, deposit, and first order placement. • Track activation KPIs: time-to-first-trade, deposit-to-trade conversion, and D1/D7/D30 trading rates. • Retention & Engagement • Build a retention playbook for the Pakistan market using lifecycle cohort analysis to identify where users drop off and designing targeted interventions. • Own the CRM strategy for Pakistan: personalised push notifications, in-app messages, email flows, and SMS campaigns segmented by trading behaviour. • Design and manage loyalty mechanics: rewards programmes, trading streaks, milestone badges, and VIP tier benefits calibrated to local user psychology. • Run A/B tests on messaging, timing, offer structure, and channel mix to continuously improve retention metrics. • Track retention KPIs: 30/60/90-day active trading rates, average sessions per week, and churn rate by cohort and segment. • Reactivation & Win-Back • Build and operate a structured reactivation programme targeting lapsed users, segmented by recency, frequency, and last activity type. • Design win-back campaigns (P2P incentives, spot bonuses, personalised outreach) tailored to why specific user segments churned. • Leverage local channels — WhatsApp, SMS, Telegram — for high-reach, low-cost reactivation in the Pakistani context. • Run time-limited reactivation offers during high-relevance moments: market volatility events, feature launches, and local promotional seasons (Ramadan, Eid). • Track reactivation KPIs: lapsed user reactivation rate, cost-per-reactivated user, and revenue from reactivated cohorts. • Analytics & Reporting • Own Pakistan growth reporting: weekly and monthly dashboards covering acquisition, activation, retention, and revenue metrics. • Conduct regular cohort analysis to understand user quality by acquisition channel, campaign, and time period. • Translate data insights into clear recommendations for senior stakeholders and product roadmap input. • Maintain a structured experimentation backlog — hypothesis-driven A/B tests with clear success metrics and learnings. • What We Look For In You • 5+ years of experience in growth marketing, user acquisition, or lifecycle marketing, preferably at a crypto exchange, fintech, or P2P marketplace. • Deep, hands-on understanding of P2P crypto trading mechanics: orderbooks, spreads, merchant dynamics, and payment corridor operations in Pakistan. • Demonstrable track record of growing a crypto or fintech user base, with specific examples of acquisition, activation, and retention outcomes. • Strong command of CRM and lifecycle tooling (Braze, CleverTap, OneSignal, or equivalent) and ability to build segmented campaign flows independently. • Data fluency: comfortable working with dashboards (Tableau, Looker, Metabase) and conducting cohort and funnel analysis. • Deep familiarity with Pakistan's digital payments landscape: EasyPaisa, JazzCash, Raast, and local banking rails. • Experience managing community channels (Telegram, WhatsApp, Discord) for crypto growth. • Strong written and verbal communication in both Urdu and English. • Understanding of the local regulatory environment for crypto in Pakistan and experience navigating compliance constraints in growth campaigns. • Experience working at a Tier-1 or Tier-2 centralised exchange (CEX) with P2P functionality. • Familiarity with on-chain analytics tools (Dune, Nansen, Glassnode). • Prior experience designing and running trading competitions or gamified growth mechanics. • Network within the Pakistani crypto trading community — established relationships with merchants, traders, or community leaders. • SQL proficiency for self-serve data analysis.