hims-and-hers - Sr. Manager, Product Marketing
Requirements
• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love • Ability to drive experimentation focused on conversion and engagement • Analytical thinker with experience in data-driven marketing • Experience using insights and strategic thinking to influence stakeholders and the product roadmap • Proven track record of leading cross-functional teams • Team player who is accountable, proactive, and solution-oriented • Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite • Experience driving complex projects in a fast-paced environment • Consumer product marketing experience is a strong plus • Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus • OUR BENEFITS (THERE ARE MORE BUT HERE ARE SOME HIGHLIGHTS): • Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • 401k benefits with employer matching contribution • Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws. • It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. • Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address. • To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement https://www.hims.com/global-candidate-privacy-statement.
Responsibilities
• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs • Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s) • Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts • Lead complex workstreams and/or product segments with minimal oversight • Own end-to-end work across multiple categories and product lines
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