Zeta Global - Sr. Director, Partnership Strategy

• Strategic Leadership & Market Impact • Advance and evolve Zeta’s Activation Partnership Enablement strategy, balancing innovation with operational discipline. • Serve as a senior thought partner to leadership on priority partnerships, GTM evolution, and where Zeta should push the market forward. • Help define what “great” looks like in modern activation—across insight, media, creative, and measurement. • Big Ideas, Creative & Media Strategy • Develop bold, insight-led activation ideas that move beyond media plans to integrated audience and creative strategies. • Translate data and intelligence into compelling strategic narratives that resonate with agencies and brands. • Partner with creative, media, and activation teams to ensure ideas are executable, scalable, and measurable. • Pre-Sales Strategy & Sales Enablement • Support Sales on qualified, high-value opportunities, including priority partnerships, Zeta high-opportunity cross-sells, and top-tier strategic requests. • Lead or co-lead strategic frameworks for key RFPs—owning the methodology, approach, and strategic throughline. • Act as a senior strategic presence on client and agency calls, bringing credibility, clarity, and differentiation. • Account Prioritization & Focus • Partner with cross-functionally (Marketing, Planning, Data Cloud, Product, Analytics, Client Success, Client Experiences) to identify where Strategy engagement will drive the greatest impact. • Help determine levels of engagement to ensure focus on the opportunities that matter most. • Data Cloud & Intelligence Integration • Act as the strategic connective tissue between Activation Strategy and the Data Cloud organization, ensuring intelligence is seamlessly integrated into go-to-market activation. • Co-develop audience, insight, and activation approaches with Data Cloud partners that translate complex signals into clear, differentiated value for Sales, agencies, and clients. • Set the standard for how data is used in storytelling—elevating strategy through clarity, relevance, and commercial impact. • Measurement & Performance Frameworks • Partner with Activation Analytics and Data Cloud Analytics to define repeatable, situationally appropriate measurement frameworks, including: • Standard dashboards • Agile Intelligence and in-flight optimization • Cadence and frequency guidance • Spend-level expectations • Set clear expectations internally and externally around success, performance, and accountability. • Process Excellence & Cross-Functional Collaboration • Uphold and refine pre-sales workflows to ensure efficiency, consistency, and high-quality outputs. • Collaborate across Zeta business units and cross-functional teams to ensure seamless pre- to post-sale alignment. • Balance creativity with rigor—pushing innovation without creating operational friction. • Thought Leadership & Representation • Represent the Activation Partnership Enablement team in senior internal forums and client engagements. • Contribute to internal and external thought leadership around data-driven activation and media innovation. • Provide structured feedback to Product and Product Marketing to inform roadmap priorities.