Balor Games - Brand Manager, Contract
Requirements
• Experience: 5+ years in game marketing or publishing, with a track record of supporting commercially successful PC and console launches. • Deep Industry Expertise: Deep understanding of the indie game ecosystem and a proven track record working with a variety of marketing budgets. • Deep Industry Expertise: • Briefing Skills: Proven ability to translate strategic goals into actionable creative briefs to align internal and external stakeholders. • Project Management: Strong organizational skills with experience coordinating cross-functional teams and managing external partners. • Project Management: • Channel Knowledge: Solid understanding of success metrics and audience behaviors across PR, social media, influencer, and digital storefront channels. • Channel Knowledge: • Startup Mindset: Ability to operate both strategically and hands-on in a fast-paced, lean environment. • Startup Mindset:
Responsibilities
• Own Go-to-Market Plan: Create the overall strategy and campaign schedule to align with goals for the title KPIs • Own Go-to-Market Plan: • Creative Briefing: Write and refine detailed creative briefs for art, graphic design, and video production to ensure all assets align with the game’s brand identity. • Creative Briefing: • Platform & Partner Outreach: Secure platform support (Xbox, PlayStation, Nintendo) and marketing partnership opportunities for assigned titles. • Platform & Partner Outreach: • Developer and Internal Team Alignment: Ensure transparency and partnership with game developers and key internal stakeholders like Production by proactively sharing marketing budgets, strategic plans, and performance updates, and facilitating required sign-offs. • Vendor Onboarding & Coordination: Facilitate the onboarding and coordination to ensure vendors have the necessary assets and brand guidelines to support the go-to-market plan. • Vendor Onboarding & Coordination: • Asset Management: Coordinate the development of high-impact creative assets with external contributors and agencies. • Asset Management: • Go-To-Market Execution: Drive marketing beats through the execution of key tasks like showcase submissions, first party platform opportunities, including pre-release hype, announcements, and post-launch engagement. • Go-To-Market Execution: • Vendor Coordination: Help manage the day-to-day workflow of vendors supporting PR, social media, and storefronts. • Vendor Coordination:
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