Quisitive - Marketing Specialist
Requirements
• 5 or more years of B2B marketing experience, ideally in technology, software, or IT services • Demand generation campaigns with pipeline results that you can walk us through • Hands-on experience running trade shows and hosted events, from budget and logistics through lead follow-up • Strong B2B copywriting across email, landing pages, long-form content, and sales enablement, including SEO and GEO optimized content • Experience scoping ABM campaigns and campaign workflows • ZoomInfo or a similar data tool, plus intermediate Excel skills • Regular use of AI tools for research, drafting, and productivity, with good judgment about accuracy • Experience marketing Dynamics 365, Power Platform, or other ERP and CRM solutions, ideally at a Microsoft partner • Marketing experience in manufacturing, healthcare, or retail • Experience supporting inside or scaled sales teams • Basic video editing • Quisitive • With significant growth since 2016, Quisitive is rapidly progressing our vision of becoming the leading global Microsoft partner as we continue to expand across the United States, Canada and India. With a diversified delivery model that includes both nearshore and offshore capabilities, our team of Microsoft experts delivers cloud solutions, artificial intelligence and business applications that transform our clients’ businesses and achieve remarkable business outcomes.
Responsibilities
• Turn marketing priorities into campaign plans with target accounts, messaging, tactics, and success measures, and manage the budget for your campaigns • Track leads, opportunities, and pipeline in CRM, report results monthly, and adjust campaigns based on results and BDR feedback • Own content for the Business Applications practice, from email, nurture, and landing page copy to case studies, blog posts, articles, eBooks, and guides • Plan and run a yearly event program of major industry conferences and trade shows, hosted customer and partner events, and webinars, from selection and logistics through lead follow-up and reporting • Run email, nurture, and ABM programs for priority accounts with our email and digital specialists • Equip sellers with campaign briefs, solution sheets, battlecards, outreach emails, and pitch decks, and brief them at each campaign launch • Stay current on the portfolio, competitors, and target industries, and bring new campaign angles and PR opportunities to leadership
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