Sporty Group - Business Manager - Product & Commercial

• Product Strategy and Roadmap • Own the messaging and verification roadmap across markets, balancing reliability, customer experience, cost and speed to market. • Translate the needs of CRM, Growth, Customer Operations and local market teams into clear product requirements and priorities. • Define channel selection and fallback strategies for verification, transactional and promotional communications. • Assess new channels and capabilities against market availability, permitted use cases and measurable business value. • Partner with Engineering to deliver integrations, routing capabilities, monitoring and operational tooling. • Commercial Partner Management • Own the selection, evaluation and ongoing performance of messaging aggregators, CPaaS providers and other relevant partners. • Lead negotiations on pricing, volume commitments, service levels, payment terms and contractual protections, working with vendors and Legal. • Build a clear view of messaging economics by market, channel, provider and use case. • Reduce operating costs through better rates, routing, channel selection and supplier allocation while protecting delivery quality. • Maintain supplier scorecards, run performance reviews and hold partners accountable for service failures and commercial commitments. • Manage supplier concentration risk and ensure critical markets have credible alternatives. • Deliverability and Operational Performance • Own business outcomes for delivery success, latency and verification completion across the messaging stack. • Define routing, retry and failover requirements with Engineering, including provider redundancy for critical customer journeys. • Establish reporting that connects provider delivery data with customer outcomes, including completed verification. • Lead provider escalations and coordinate incident response with Engineering and market teams when messaging performance deteriorates. • Drive root-cause reviews and corrective actions for recurring failures. • Plan capacity and supplier readiness for peak events, campaigns and new market launches. • Cost Control and Governance • Own messaging spend forecasts and performance against budget, working with Finance and business stakeholders. • Track cost per delivered message and cost per successful verification, alongside total spend and volume. • Identify avoidable costs from unnecessary retries, duplicate messages, inefficient channel choices and suspicious traffic. • Partner with Security and Fraud teams to detect and reduce OTP abuse and artificial traffic. • Work with Legal, Compliance and local teams to ensure messaging activity meets applicable requirements and provider policies, including consent, sender registration and iGaming use restrictions.