Quince - Manager, CRM Category Expansion
Requirements
• 5+ years CRM/email marketing in DTC/ecommerce, including 3+ years running a full campaign calendar end-to-end (not just triggered flows) • Hands-on with Iterable (or Braze/Klaviyo/SFMC), including multi-market campaign builds with dynamic content and personalization • Experience delivering SMS, push, and in-app campaigns, plus enough HTML/CSS to brief and QA email builds • Segmentation and deliverability fluency (engagement tiers, suppression, frequency caps), including reading Postmaster Tools • SQL working knowledge — able to self-serve audience/results checks in Looker without an analyst • A/B testing and incrementality rigor; comfortable setting up and reading holdouts with the Data team • Already using AI in daily workflows, and ruthless about QA and automating it • Strong multi-stakeholder operator (Merchandising, Design, Copy, US Marketing, Tech) with working knowledge of UK/EU marketing regulations (GDPR, PECR, German/French requirements) • All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. • £66,000—£76,000 GBP
Responsibilities
• Own the UK/EU campaign calendar end-to-end — brief, build, localize, QA, and send across email, SMS, push, and in-app • Brief and coordinate every campaign with Merchandising, Design, Copy, and US Marketing • Own audience segmentation, frequency caps, and suppression/consent logic for smarter targeting • Build and maintain the production engine: modular templates, dynamic product feeds, and reusable content blocks • Partner with Tech and Data to improve the comms themselves (dynamic pricing, live stock) and run a rigorous testing programme (send-time, segments, incrementality holdouts) • Own deliverability and list health across all three markets • Turn results into monthly insights and a steady pipeline of new campaign ideas, informed by industry trends and testing new formats • Report weekly on performance (revenue, CTR, unsub/complaint rates, incrementality) and coordinate with the Lifecycle team
Benefits
• All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles. • £66,000—£76,000 GBP • EQUAL OPPORTUNITY & HIRING INTEGRITY
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