aCommerce - Manager - Marketing Data Insights
Requirements
• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, or a related field. • 3+ years of experience in marketing data analytics, ecommerce, or digital marketing, with strong hands-on analytical skills (Excel, SQL, and/or Python; familiarity with BI tools such as Power BI, Tableau, or Looker Studio). • Strong understanding of the full marketing funnel (upper, mid, and lower) and how each stage maps to the consumer decision-making journey. • Proven experience working with ecommerce platform data across Southeast Asia (e.g., Lazada, Shopee, TikTok Shop), including user journey mapping and marketing-driven GMV analysis. • Demonstrated ability to turn marketing data into commercial insight, strategy, and go-to-market plans. • Experience partnering with Business Development teams to build marketing-led proposals that support new business. • Working knowledge of digital shelf, planogram, and cross-merchandising principles as they apply to commercial strategy. • Strong analytical and strategic thinking skills, with the ability to define actionable KPIs and growth recommendations. • Strong interpersonal, communication, and stakeholder management skills to work cross-functionally and across regional markets. • Business fluency in English.
Responsibilities
• As part of the Marketing team, you will own the process of unifying marketing data and turning it into insight that drives commercial decisions, working closely with Marketing Planning & Strategy, Paid Performance Marketing, Creative, Communication Planning & Strategy, and Livestreaming Production. Specifically, this role will: • Unify and consolidate marketing data from upper-, mid-, and lower-funnel sources into a single, reliable view that supports commercial decision-making. • Understand and map the consumer decision-making journey, connecting marketing data to how customers move through each stage of the funnel. • Maintain deep working knowledge of how ecommerce platforms across Southeast Asia operate — including user journey and how marketing activity drives GMV on each platform. • Turn marketing data into insight, translating that insight into commercial strategy and go-to-market plans for clients and internal stakeholders. • Partner with the Business Development (BD) team to build marketing-led proposals that support new business acquisition. • Understand digital shelf, planogram, and cross-merchandising principles, and apply them to support commercial strategy on ecommerce platforms. • Identify the key data points needed to analyze performance and make recommendations for growth, including marketing strategy, action plans, and tangible KPIs. • Present data-driven insights and recommendations to internal teams and clients in a clear, decision-ready format. • Work cross-functionally across the five markets (Thailand, Indonesia, Malaysia, Singapore, and the Philippines) to ensure insights inform campaign planning and execution.
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