Power Digital - Reporting Analyst, Consumer Services
Requirements
• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field • 2+ years of experience in marketing analytics or digital marketing • Strong understanding of digital marketing metrics, campaign structures, and customer journey • Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.) • Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.) • Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio • Understanding of statistical concepts like regression modeling, test/control analysis, etc. • Experience creating performance presentations and conveying data narratives • Ability to work independently and as part of a team • Strong attention to detail and analytical thinking • Self-motivated and able to work under pressure and meet deadlines • Key Performance Indicators (KPIs) • Task Delivery Rate: 90%+ Tasks completed on or before delivery date • Task Accuracy Rate: 90%+ Tasks completed successfully on initial delivery (tasks not re-opened for inaccuracies or missed requirements) • Most Important Things (MITs) • Data Storytelling and Insight Generation: Transform raw data into meaningful narratives that highlight key performance indicators, trends, and actionable recommendations. Connect marketing metrics to business outcomes in a way that resonates with both technical and non-technical stakeholders. • Marketing Channel Expertise: Maintain deep understanding of digital marketing platforms, metrics, and campaign structures. Stay current with platform changes and be able to contextualize performance data within the broader marketing strategy. • Client Communication and Reporting Excellence: Develop clear, visually appealing reports and presentations that effectively communicate performance insights. Proactively identify opportunities, address client questions, and maintain regular communication regarding deliverables and timelines. • Continuous Improvement of Reporting Systems: Constantly seek ways to enhance reporting templates, dashboards, and analysis methodologies. Streamline reporting processes, improve visualization techniques, and incorporate new metrics to provide more comprehensive performance insights.
Responsibilities
• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations • Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights • Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations • Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions • Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders • Utilize Google Sheets and other tools for sophisticated data manipulation and analysis • Simplify and present findings eloquently with a focus on connecting data to business outcomes • Employ AI technologies to enhance reporting capabilities and generate deeper insights • Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities
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