Partyhat - Growth Lead
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Requirements
• The "Growth Engineer": Proven experience managing growth, performance marketing, or data-driven acquisition for a fast-moving technology or digital platform. • The "Growth Engineer": • Analytical Rigor: You are completely obsessed with data. You don't make marketing moves based on "gut feeling"; you live in analytics tools and make every decision based on hard numbers and ROI. • Analytical Rigor: • Hyper-Availability: This isn't a 9-to-5. Digital traffic and viral trends never sleep. You must be available 7 days a week to monitor campaign performance, capitalize on traffic surges, and coordinate with a global team. • Hyper-Availability: • Web3 Literacy: You possess a solid, native understanding of the Web3 landscape. You understand decentralized communities, digital asset mechanics, and the unique conversion funnels of crypto-native users. • Web3 Literacy: • Remote Excellence: Self-motivated and highly organized; you can manage massive marketing budgets and complex cross-department testing pipelines without losing track of a single metric. • Remote Excellence: • Operational Details • Operational Details • Location: Fully Remote. • Location: • Schedule: On-call 7 days a week (Requires high flexibility to handle real-time campaign optimizations and 24/7 market cycles). • Schedule: • Payment: All compensation is processed in digital assets (USDC/USDT). • Payment:
Responsibilities
• User Acquisition: Design, execute, and scale aggressive multi-channel acquisition campaigns to consistently flood the ecosystem with high-value users. • User Acquisition: • Performance Marketing: Oversee paid acquisition budgets with surgical efficiency, constantly optimizing ad spend, targeting vectors, and creative assets to drive down CAC. • Performance Marketing: • Growth Experiments: Maintain a relentless, high-velocity testing cadence—running rapid experiments across landing pages, copy, hooks, and product flows to discover hidden growth levers. • Growth Experiments: • Funnel Optimization: Deconstruct the entire user journey from first touchpoint to conversion, identifying drop-off points and implementing friction-free logic to maximize conversion rates. • Funnel Optimization: • Retention Strategy: Architect long-term retention loops and engagement strategies, ensuring acquired users remain active, loyal, and integrated into the ecosystem. • Retention Strategy: • Analytics and Reporting: Build, maintain, and own the core growth dashboards, translating raw user data into cold, calculated strategic insights for the executive team. • Analytics and Reporting:
Benefits
• We offer more than just a marketing role; we offer the keys to a high-powered growth engine. • Extreme Autonomy: We value output over red tape. You will have the freedom to build, test, and ship your own growth frameworks within a high-speed, high-trust environment. • Extreme Autonomy: • Uncapped Leverage: Bring your scaling strategies to a powerhouse that has the distribution, technical talent, and budget to realize them instantly. • Uncapped Leverage: • A Culture of Momentum: Join a team that moves at the speed of light. You will be constantly building, analyzing, and scaling new acquisition loops. • A Culture of Momentum: • High-Growth Upside: We value "potential over pedigree." For a Growth Lead who consistently moves the needle and hits aggressive targets, there is a clear, unrestricted runway into senior leadership. • High-Growth Upside:
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