SmartBugOperatingLLC - Smartbug Media/Point Sucess/Globalia
Requirements
• ● 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required).● At least 2 years of client-facing or customer service experience.● Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred.● Demonstrated ability to manage complex campaigns and meet performance goals independently. • ● Technical Expertise: Strong executional knowledge of paid media platforms and digital marketing principles.● Client-Focused: Proven track record of building client relationships, improving retention, and identifying growth opportunities.● Analytical Mindset: Comfortable using data to drive decisions and explain results to clients.● Leadership Potential: Shows initiative and capability to lead internal projects or mentor junior staff.● Curiosity & Learning: Continuously explores new strategies, platforms, and technologies to improve performance and processes.● Proven Success: History of driving client results through strong ROI, upsells, and account growth. • Performance in this role will be evaluated based on:● Client retention and satisfaction● Achievement of campaign KPIs (e.g., cost-per-lead, ROI)● Quality of communication and reporting● Contribution to team leadership or mentorship● Impact on account growth and upsell opportunities
Responsibilities
• ● Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates.● Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally.● Build strong, trust-based relationships with clients to support retention and upsell opportunities.● Lead client meetings, communicating insights, results, and recommendations clearly.● Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts.● Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics.● Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support.● Provide guidance, mentorship, or training to less experienced team members.● Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division.● May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development.● Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms.● In some cases, provide execution support to Leads on more complex accounts.● Independently manage the execution alongside client management for smaller clients.● Monitor performance via dashboards and ensure reports reflect current data and actionable insights.● Ensure campaigns follow best practices for structure, targeting, and creative alignment with client goals.● If applicable, perform local SEO work including content writing, posting to social media, managing Google Business profiles.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT