Cambly - Senior Performance Marketing Specialist — Remote
Requirements
• 5+ years of hands-on experience in performance marketing / paid media • Proven track record managing Google Ads and Meta campaigns at scale with measurable results • Experience running campaigns across multiple markets or regions • Strong analytical skills and comfort with data-driven decision making • Ability to work independently and manage priorities in a remote, async environment • Professional English proficiency • Experience in edtech, consumer apps, or subscription businesses • Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4) • Experience with local or regional ad platforms beyond Google and Meta • Experience managing influencer campaigns • Someone who takes ownership and doesn’t wait to be told what to do • Comfortable with ambiguity and fast iteration • Detail-oriented but able to zoom out and think strategically • Excited to work in a global company with a lean team
Responsibilities
• Campaign Execution & Optimization • Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets • Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency • Test creatives, audiences, and placements in collaboration with the creative team • Build and maintain campaign reports and creative performance analysis • Contribute to budget planning and growth forecasting across markets • Collaboration & Market Insights • Work cross-functionally with Creative, and Global Marketing teams • Ensure campaigns are culturally relevant and properly localized for each market • Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps • Partner with local market experts where needed to ensure relevance and accuracy
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