synthesia - Field Marketing Manager, APAC

• 3–5+ years of B2B field marketing experience, ideally in SaaS or high-growth tech • Proven track record of driving measurable pipeline and revenue through field marketing or demand generation programs • Deep knowledge of the APAC market — key verticals, events landscape, and buyer behaviour across sub-regions • Experience running integrated, multi-touch campaigns across online and offline channels • Strong background partnering directly with Sales and Revenue teams, including enabling sales teams across multiple sub-regions • Experience with pipeline attribution and reporting, including sourced vs influenced pipeline tracking • Established regional network across APAC; based in the region with hands-on local market experience • Fluent English — required; additional APAC language skills (Mandarin, Japanese, Bahasa, Korean) are a strong advantage • Deep understanding of regional pipeline planning across multiple APAC markets • Experience managing marketing automation and CRM platforms (HubSpot & Salesforce) • Strong analytical skills with ability to translate data into actionable insights, including pipeline attribution reporting • Ability to localise and adapt marketing content and campaigns for diverse regional audiences • Exceptional project management and organisational skills • Highly proactive with strong ownership mentality — comfortable being the first and sole field marketer in the region • Self-starter who thrives with autonomy in a fast-paced, high-growth environment • Comfortable balancing strategic planning with hands-on execution • Collaborative and influential across functions and time zones • Adaptable in a fast-paced, scaling environment • Culturally curious and effective at building relationships across diverse APAC markets