Guardsquare - Field Marketing Manager - APAC
Requirements
• 3–5 years of experience in B2B marketing, field marketing or demand generation, preferably within enterprise software, SaaS or cybersecurity. • Experience working across APAC markets. • Experience planning and executing both digital and in-person marketing programs. • Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously. • A hands-on, resourceful mindset and the ability to work independently while collaborating across regions and functions. • Experience partnering with Sales to support pipeline generation and campaign execution. • A data-driven approach and an interest in measuring and improving marketing performance. • Willingness to travel across APAC up to 20% of the time. • Experience marketing developer-focused or cybersecurity products. • Experience with marketing automation platforms such as HubSpot. • Knowledge of regional languages such as Mandarin, Malay or Indonesian. • Experience working in a fast-growing international SaaS company.
Responsibilities
• Regional Marketing & Demand Generation • Adapt global campaigns, programs and content to regional markets, industries and buyer needs. • Plan and execute integrated demand generation initiatives, including webinars, digital campaigns and paid media. • Develop regional messaging, presentations, and assets in collaboration with product marketing. • Help manage the regional marketing budget. • Events & Programs • Plan and execute all aspects of impactful regional conferences, trade shows, roundtables, dinners and other marketing events. • Sales & Partner Marketing • Support the adoption of marketing campaigns and assets across regional sales team. • Execute co-marketing initiatives with strategic partners and help measure campaign performance and ROI. • Customer Marketing & Localization • Identify opportunities for regional customer success stories and case studies. • Support upsell and cross-sell marketing initiatives. • Adapt content and messaging to local languages, cultures, industries and market needs. • PR, Operations & Analytics • Support the global marketing team and external agencies with regional PR initiatives including awards, media opportunities, and rapid-response activities. • Track, analyze and report on program performance using HubSpot and other marketing tools.
Benefits
• The opportunity to help shape Guardsquare’s marketing presence across APAC. • A collaborative, international working environment. • The opportunity to work alongside leading security experts and product teams. • Opportunities to learn, develop and grow as the business expands across the region.
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