tenex - Senior Field Marketing Manager, North America
Requirements
• 5+ years of field, event, or demand generation marketing experience, specifically within B2B preferably in cybersecurity. You know the vendors, the conferences, the buyer, and the sales cycle. • A proven track record of planning and executing events that generate real pipeline, from large trade shows to intimate executive dinners. • AI-fluent with a builder's curiosity. Uses AI for the core field marketing tasks (content, segmentation) and is actively finding new ways to leverage it for pipeline impact. • Experience running or closely supporting ABM programs and coordinating tightly with sales on target accounts. • Strong project management skills. You can juggle multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality. • Comfort with the marketing stack: CRM (Salesforce) and marketing automation ( HubSpot, or similar), plus the ability to pull and interpret your own performance data. • A pipeline mindset. You measure your success in opportunities and revenue influenced, not just attendance or leads. • Excellent communication and stakeholder skills. You can align sales, partners, and corporate marketing around a shared plan. • Willingness to travel across North America for events (roughly 30 to 50 percent during peak season).
Responsibilities
• Develop and execute the North America field marketing plan, building it hand-in-hand with sales, channel, and corporate marketing to drive pipeline and accelerate deals in-region. • Serve as the central owner of all regional events: trade shows and regional security summits), owned events, executive dinners, third-party sponsorships, and user gatherings, with a cohesive pre-event, at-event, and post-event motion for each. • Support the creation of promotional materials for each event, ensuring awareness and sales execution • Partner closely with regional sales leaders and SDRs to align programs to territory priorities, target account lists, and pipeline goals. • Treat every event and program as a pipeline-generating engine: set clear goals, drive attendance from target accounts, and own the follow-up motion that converts engagement into meetings and opportunities. • Manage the North America field marketing budget, tracking spend against pipeline and reporting on ROI by program. • Measure and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI) and use the data to double down on what works. • Coordinate with channel and alliance partners on co-marketing programs and joint events.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT