Wayground (formerly Quizizz) - Regional Field Marketing Manager, West
Requirements
• 5+ years in field marketing, channel marketing, regional marketing, or comparable B2B GTM execution role. • Demonstrated track record producing and operating events at scale, with end-to-end ownership of state-level conferences, partner events, or comparable channel programs. • Strong cross-functional collaboration with sales, content, and partnership teams. Comfortable as the marketing peer to a regional sales leader. • Data orientation: channel attribution, pipeline measurement, ROI analysis. You can defend your work with numbers. • Excellent written and verbal communication, your work is high-visibility internally and externally. • West-region residence required (west of East Texas or CA, PNW, Mountain states). California or Texas preferred. • Hands-on experience with marketing automation, webinar platforms, and event production tooling. • K-12 ed-tech experience, or comparable experience marketing into public-sector or regulated-buyer environments. • Familiarity with ESA/BOCES/SEA networks, state superintendent associations, state tech-leadership networks, or comparable K-12 channel infrastructure. • Experience with cooperative purchasing vehicles and public-sector procurement. • Prior work inside a regional GTM model like pods, territory teams, or comparable distributed sales structures. • Priorities here shift, sometimes mid-quarter, because we’d rather chase what’s working than finish what we started. You move quickly, take initiative, and don’t lose momentum when the plan changes. • What success looks like in the first 6 months... • Regional event calendar defined and operating against a published plan; first major regional event executed. • Webinar series live with a recurring cadence and measurable pipeline contribution. • Operating relationships established with the top 3-5 channel partners in the region. • Channel ROI measurement framework in place and reporting to the regional Lead, K12 Marketing, West. • Sales adoption of regional plays demonstrably improved against a measured baseline. • Compensation: $75,000–$85,000 base salary, plus variable compensation tied to performance. • Working at Wayground • Healthcare coverage for you and your dependents.
Responsibilities
• Own the regional event calendar • Plan, produce, and execute Wayground's presence at state conferences, CUE (California), conferences across PNW and Mountain states, ESA gatherings in regional networks, regional channel-partner events, and experimental events in emerging territories. • Curate and host Wayground-led regional events like superintendent roundtables, district leader briefings, regional benchmark sessions in partnership with the Community Lead and centralized event ops. • Drive event ROI measurement: pipeline contribution by event, channel-partner relationship health, and sales follow-up and conversion on event-sourced leads.. • Lead webinar and digital channel programs • Own a regional webinar series including concept, programming, production, and distribution that converts district-level audiences into pipeline for the regional pods. • Translate centralized content (positioning, proof points, competitive plays) into webinar formats that land for district leaders, decision-makers, and procurement audiences in the region. • Coordinate with the Lifecycle Marketing team on email distribution, segmentation, and lifecycle nurture into the webinar funnel. • Activate organizational partnerships • Build and maintain operational relationships with California county offices of education, PNW and Mountain-state ESA networks, CA-specific funding programs and state initiatives, regional CTE networks, state superintendent associations, state technology leadership networks, and Emerging-territory channel infrastructure including PNW innovation networks. • Run channel-partner co-marketing such as joint events, joint content, and joint campaigns that create regional reach Wayground cannot generate on its own. • Run regional demand and ABM programs • Build marketing programs that sales pods cannot run individually, such as a regional account-based marketing motion, a multi-pod brand activation around a state-level moment, and a coordinated channel-partner push. • Collaborate on regional plays produced by the Storyteller team and equip sales pods to run regional campaigns: what to run, when to run it, and how to measure it. • Run field marketing programs that support the District AEs across all pods in the region. • Measure and report • Success in this role is measured on regionally sourced and influenced pipeline, event ROI, and cost per opportunity. You will own channel attribution within the region, built to a standard that’s comparable across Wayground’s other regions. • Report weekly on activation pipeline, event performance, and channel-partner relationship status. • Surface what is working back to the centralized Storyteller team, the Community Lead, and the peer Enablement Manager (1:many) in the other region so the system gets smarter quarter over quarter.
Benefits
• Flexible PTO, remote and hybrid work options. • Additional health, financial, and professional development benefits. • If you are looking for an opportunity to make an impact in the education technology space and contribute to the growth of a fast-paced and innovative company, Wayground is the perfect place for you. Join us in creating engaging learning experiences that inspire students worldwide!
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