council-capital - Director of Marketing - B2B
Requirements
• 7+ years in B2B marketing, with a record of hands-on execution across brand, digital, and demand generation. • Proven ability to translate complex or technical products into clear buyer value propositions. • Strong writer and communicator who produces polished, sales-ready messaging with minimal direction, without obvious use of AI. • Demonstrated innovation and creativity using AI and modern marketing technologies to generate ideas, test approaches, and deliver measurable results. • Digital fluency: website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with proven outcomes. • Event marketing experience, including complete ownership of trade shows or conferences and vendor management. • Comfortable executing strategies and budgets set by a senior leader; disciplined, low-ego, and self-motivated. • Healthcare, payer, or regulated-industry marketing experience. • Thrives as an individual contributor in a lean, fast-paced, metrics-driven environment. • Experience marketing payment integrity, FWA, claims, or healthcare analytics solutions. • Familiarity marketing to both commercial payers and government/Medicaid/Medicare buyers. • Experience driving brand consistency at a scaling or newly independent • Council Capital and our portfolio companies are committed to building high-performing teams by hiring the best talent—period. • We believe in putting the right people in the right seats, regardless of background, and we’re always looking for individuals who bring fresh thinking, grit, and a drive to make a difference. • Thank you for considering a role with one of our companies. We’re excited to learn more about you.
Responsibilities
• Own and unify brand and positioning: Bring consistency to templates, decks, email signatures, and collateral for a professional external brand. • Enforce message discipline: Maintain consistent, on-strategy external messaging across commercial payer, government/Medicaid, and Medicare audiences. • Translate capabilities into buyer value: Turn complex payment integrity and FWA capabilities into clear, differentiated value propositions for each buyer persona. • Run digital marketing end to end: Improve website user experience and conversion, maximize value from the marketing automation stack (e.g., HubSpot), and grow qualified traffic through SEO/AEO with measurable targets. • Build sales-enablement narratives: Deliver market-ready messaging frameworks and sales collateral at about 70 to 80% finished, so product and sales teams only refine the final details. • Design and execute buyer-persona campaigns: Create distinct programs for commercial, government, and Medicare/Medicaid buyers. • Own events end to end: Plan and run approximately 6 to 10 events per year (about 2 requiring travel), manage booth, collateral, pre-event demand, post-event follow-up, and vendors and sponsorships. • Manage to a budget you help optimize: Ensure maximum value from marketing spend set by the Chief Growth Officer, with disciplined stewardship. • Report on effectiveness: Define and track marketing KPIs—traffic, conversion, and pipeline contribution—and share results and learnings with leadership.
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