g2 - Director, EMEA Marketing

• We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • 2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management • You have hands-on experience designing digital one-to-one and one-to-few ABM campaigns, overseeing event efforts, as well as planning and executing. bottom-of-the-funnel activation programmes. • You have owned an event strategy and run executive-level formats that produced pipeline, not just attendance. • You’ve previously worked in a B2B company in the sales and marketing tech category. • You’ve previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams. • You have turned buyer intent or behavioural signals into campaigns that converted, and can show which signals worked and which did not. • You’re motivated by results and contribution to pipeline/revenue. • You thrive in ambiguity and enjoy creating new ways of working. • WHAT CAN HELP YOUR APPLICATION STAND OUT: • Have been a G2 customer. • Are well-versed in the enterprise software buying process. • Experience with our existing tech stack, (SFDC, Marketo, 6Sense and Looker strongly preferred) • Experience using AI tools to do the work. G2's growth function is moving towards AI-orchestrated plays and this role is part of that. • Experience building a customer community in a region. • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. • How We Use AI Technology in Our Hiring Process • G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. • For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.